Voluntary announcement regarding the acquisition by Distell of 26% of Kenya Wine Agencies East Africa Limited DISTELL GROUP LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1988/005808/06) ISIN: ZAE000028668 Share Code: DST ("Distell" or "the Company") VOLUNTARY ANNOUNCEMENT REGARDING THE ACQUISITION BY DISTELL OF 26% OF KENYA WINE AGENCIES EAST AFRICA LIMITED ("KHEAL") 1. Introduction Shareholders are hereby advised that Distell Limited, a major subsidiary of Distell Group Limited, has entered into an agreement in terms of which it will acquire 26% of the issued share capital of KHEAL for a total cash consideration of KES 860 million (approximately R105 million) ("the Transaction"). 2. Nature of business KHEAL is Kenya’s foremost spirits manufacturer, bottler and distributor with strong and established local mainstream brands. KHEAL operates five distribution centres in the country, one in Uganda, as well as a wholly-owned subsidiary in Rwanda. KHEAL also sells products through duty-free outlets in Kenya and Rwanda. 3. Distell’s rationale for the Transaction Distell’s relationship with KHEAL goes back more than 15 years. KHEAL has been bottling a selection of our drive brands and distributing these, along with some of our key South African packaged brands in Kenya and other parts of East Africa. Distell’s wealth of experience in the ciders, spirits and wine segments will bring new capabilities to KHEAL and increase its competitive position that will in turn unlock and create significant value. 4. Categorisation of the Transaction The purchase consideration is less than 5% of Distell’s market capitalisation and as such, the Transaction does not trigger the categorisation requirements in terms of the Listing Requirements of the JSE Limited, thus this announcement is voluntary. Stellenbosch 21 July 2014 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 21/07/2014 04:15:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.