Dealing in securities by Directors Pick n Pay Holdings Limited (Incorporated in the Republic of South Africa) (Registration number 1981/009610/06) Share code: PWK ISIN: ZAE000005724 DEALING IN SECURITIES BY DIRECTORS In compliance with the JSE Listing Requirements, the following information is disclosed: Director : Hugh Herman Company : Pick n Pay Holdings Limited RF Date of transaction : 10 February 2014 Nature of transaction : On market sale of shares Number of securities sold : 369 Class of security : Ordinary Average sale price per share : R21.00 Total value of shares sold : R7,749.00 Highest price per share : R21.00 Lowest price per share : R21.00 Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Hugh Herman Company : Pick n Pay Holdings Limited RF Date of transaction : 11 February 2014 Nature of transaction : On market sale of shares Number of securities sold : 56,631 Class of security : Ordinary Average sale price per share : R20.81 Total value of shares sold : R1,178,491.10 Highest price per share : R21.00 Lowest price per share : R20.80 Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Hugh Herman Company : Pick n Pay Holdings Limited RF Date of transaction : 11 February 2014 Nature of transaction : On market sale of shares Number of securities sold : 20,000 Class of security : Ordinary Average sale price per share : R20.81 Total value of shares sold : R416,200.00 Highest price per share : R21.00 Lowest price per share : R20.80 Nature of interest : Direct beneficial Clearance obtained : Yes The dealing in securities announced on 4 February made reference to a trade by Hugh Herman being effected on 2 February 2014. The correct date of the transaction was 3 February 2014. Sponsor: Investec Bank Limited 12 February 2014 Date: 12/02/2014 08:20:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.