Alert Steel's restructuring starts showing results ALERT STEEL HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number 2003/005144/06) JSE code: AET ISIN: ZAE000092847 (“Alert Steel” or “company”) ALERT STEEL’S RESTRUCTURING STARTS SHOWING RESULTS Pretoria, 12 December 2012 – The turnaround interventions initiated at AltX-listed steel retailer Alert Steel have resulted in a marked improvement in the company’s performance but supply constraints and a deteriorating operating environment are hampering the company’s return to profitability. In the company’s annual report, published today, chairman Malcolm McCulloch and chief executive Johan du Toit say the effectiveness of the remedial measures is evident in Alert Steel’s results for the year ended 30 June 2012. Loss and headline loss per share dropped sharply by 90% and 91% respectively to -5.4 cents and -4.3 cents (2011: -54.5 cents and -47.3 cents). They noted that in addition to the successful implementation of the restructuring strategy, aimed at returning Alert Steel to long-term profitability by returning to its core business of steel retailing, Alert Steel’s fortunes were also dependent on the health of the industry, which had continued to deteriorate in the year under review. “Total steel production in South Africa decreased 22% from May last year to May this year, principally because of disruptions at the country’s major steel mills, while demand for steel and steel related products has declined sharply owing to the lack of new developments in the construction sector, which accounts for around 60% of the total demand for steel,” they say. “As a result of these mill disruptions, stock supply was intermittent and this impacted on the year’s trading. We also had to contend with two industry strike actions during the year and cash flow constraints impacted our ability to pay suppliers within terms.” They noted that cash flow and stock supply problems were resolved once the funds from the rights offer underwriters were advanced and that the company had returned to normal trading terms from May this year. The biggest area of growth for the company has been in the company’s Alert Express containers and by the end of the year 27 of these converted shipping containers had been deployed. These mobile retail units, strategically located in the growing rural sectors, are quick to deploy, cheap to operate and generate attractive profit margins. “We expect these containers to be major revenue-generators for the company going forward,” they say. Looking ahead, they said that the first three months of trading continued to be challenging and that they did not expect conditions to improve for the rest of the year. “In light of these conditions, we reviewed Alert Steel’s business plan and based our forecast of the company’s results to June 2013 on the assumption that there will be no improvement in the operating environment. However, even under this worst-case scenario, we expect to see an improvement on the 2012 year’s results,” they say. For further information call Johan du Toit, CEO Alert Steel, on 082 416 8888 Issued by du Plessis Associates on behalf of Alert Steel Holdings Limited. dPA contact Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547, Mobile: 082 330 2034 or e-mail: alertsteel@dpapr.com website: www.alertsteel.co.za Date: 12/12/2012 11:02:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.