Apportionment of cost for South Africa income tax purposes Mvelaphanda Group Limited Incorporated in the Republic of South Africa Registration number: 1995/004153/06 Ordinary share code: MVG ISIN code: ZAE000060737 (“Mvela Group” or “the Company”) Apportionment of cost for South Africa income tax purposes in respect of the unbundling of Mvela group’s interest in times media group limited (“TMG”) Terms not defined in this announcement shall have the meanings given to them in the circular posted to Mvela Group ordinary shareholders on 18 July 2012 ("the Circular"). 1. Introduction In the Circular and the finalisation announcement published on SENS on Friday, 7 September 2012, Mvela Group ordinary shareholders were informed, inter alia, of the unbundling by Mvela Group of its entire shareholding in the issued share capital of TMG to Mvela Group ordinary shareholders recorded in the Company’s register on the Unbundling Record Date, being the close of business on Friday, 21 September 2012 (“the Unbundling”). The Unbundling was effected in terms of section 46 of the Companies Act and section 46 of the Income Tax Act on Tuesday, 25 September 2012, in the ratio of 9.9891 TMG shares for every 100 Mvela Group ordinary shares held on the Unbundling Record Date. The Unbundling was also effected as a “dividend” as defined in section 1 of the Income Tax Act, solely out of TMG’s reserves. Mvela Group ordinary shareholders will have a combined expenditure ("Combined Expenditure") in respect of the TMG ordinary shares received pursuant to the Unbundling ("Unbundled TMG Ordinary Shares") and their Mvela Group ordinary shares in respect of which the Unbundled TMG Shares were received ("Retained Mvela Group Ordinary Shares"). The Combined Expenditure will be equal to the original expenditure incurred in respect of their Retained Mvela Group Ordinary Shares, as contemplated in section 11(a), section 22(1) or section 22(2) of the Income Tax Act for Retained Mvela Group Ordinary Shares held on trading account, and paragraph 20 of the Eighth Schedule to the Income Tax Act for Retained Mvela Group Ordinary Shares held on capital account. The purpose of this announcement is to notify Mvela Group ordinary shareholders of the apportionment ratio to be applied to the Combined Expenditure in determining the portion of the Combined Expenditure to be allocated to the Unbundled TMG Ordinary Shares and the Retained Mvela Group Ordinary Shares. 2. The Apportionment Ratio The ratio of the respective market values of the Unbundled TMG Ordinary Shares and the Retained Mvela Group Ordinary Shares on the JSE as at close of trade on Wednesday, 26 September 2012 was 40.66% relating to the Unbundled TMG Ordinary Shares and 59.34% relating to the Retained Mvela Group Ordinary Shares ("Apportionment Ratio"). The Apportionment Ratio is to be used to apportion the Combined Expenditure between the Unbundled TMG Ordinary Shares and the Retained Mvela Group Ordinary Shares for the determination of profits and losses, of a capital or trading nature, to be derived on any future disposals of the Unbundled TMG Ordinary Shares and/or the Retained Mvela Group Ordinary Shares. Similarly, the Apportionment Ratio is also to be used to apportion the capital gains tax valuation (where applicable) of the Retained Mvela Group Ordinary Shares, as contemplated in paragraph 29 of the Eighth Schedule to the Income Tax Act, between the Unbundled TMG Ordinary Shares and the Retained Mvela Group Ordinary Shares. Also, in determining the base cost for the Unbundled TMG Ordinary Shares and the Retained Mvela Group Ordinary Shares for capital gains tax purposes, Mvela Group ordinary shareholders are deemed to have acquired both the Retained Mvela Group Ordinary Shares and the Unbundled TMG Ordinary Shares on the dates on which the Retained Mvela Group Ordinary Shares were originally acquired. The potential South African taxation considerations for Mvela Group ordinary shareholders in respect of the Unbundling are set out in Annexure 12 of the Circular. Mvela Group and its advisors cannot be held responsible for the taxation consequences of the Unbundling. Should Mvela Group ordinary shareholders have any queries regarding the taxation consequences of the Unbundling, shareholders are advised to contact their respective tax advisors in this regard. Melrose Arch 27 September 2012 Merchant bank Legal adviser Rand Merchant Bank, a division of First Webber Wentzel Rand Bank Limited Promoter and arranger Sponsor Blackstar Group Proprietary Limited PSG Capital Independent expert Reporting accountants BDO Corporate Finance PKF (JHB) Inc. Communications adviser Brunswick South Africa Limited Date: 27/09/2012 10:35:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.