MPC - Mr Price Group Limited - Dealings in securities by directors

MPC - Mr Price Group Limited - Dealings in securities by directors              
Mr Price Group Limited                                                          
Registration number 1933/004418/06                                              
Incorporated in the Republic of South Africa                                    
ISIN: ZAE 000026951                                                             
JSE share code: MPC                                                             
("the Company")                                                                 
DEALINGS IN SECURITIES BY DIRECTORS                                             
In compliance with the JSE Limited Listings Requirements, the following         
information is disclosed:                                                       
Director:                       Stuart Bird                                     
Company:                        Mr Price Group Limited                          
                                                                                
Date of transaction:            1 December 2011                                 
Nature of transaction:          Off market exercise of vested options           
(vested options lapse if not exercised           

                               within 90 days of vesting) in terms of the       
                               rules of the share option scheme                 
Class of securities:            Options in respect of ordinary shares           
Number of options exercised:    40 000                                          
Option strike price:            R9.00*                                          
Total value of transaction:     R360 000.00                                     
                                                                                
Nature of transaction:          On market sale of shares as a result of         
                               the exercise of vested options                   
Class of securities:            Ordinary shares                                 
Date, price and number of       40 000 @ R80.6306 on 1 December 2011            
shares sold:                                                                    
Total value of transaction:     R3 225 224.00                                   
                                                                                
Nature of interest:             Direct beneficial                               
Clearance obtained:             Yes                                             
Director:                       Stewart Cohen                                   
Company:                        Mr Price Group Limited                          
Nature of transaction:          On market sale of shares                        
Class of securities:            Ordinary shares                                 
Dates, prices and number of     243 000 @ R80.6306 on 1 December 2011           
shares sold:                    57 000 @ R81.7928 on 2 December 2011            
Total value of transaction:     R24 255 425.40                                  
Nature of interest:             Indirect beneficial                             
Clearance obtained:             Yes                                             
Director:                       Laurie Chiappini                                
Company:                        Mr Price Group Limited                          
Nature of transaction:          On market sale of shares                        
Class of securities:            Ordinary shares                                 
Dates, prices and number of     243 000 @ R80.6306 on 1 December 2011           
shares sold:                    57 000 @ R81.7928 on 2 December 2011            
Total value of transaction:     R24 255 425.40                                  
Nature of interest:             Indirect beneficial                             
Clearance obtained:             Yes                                             
                                                                                
* The original option price of R21.15 for the options offered under the         
shareholder approved Mr Price Executive Share Scheme was subject to a           
discount dependent upon the attainment of set targets in group HEPS, as         
approved by the Remuneration and Nominations Committee at the time of the       
allocation in November 2006.                                                    
Durban                                                                          
2 December 2011                                                                 
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 02/12/2011 17:00:11 Supplied by www.sharenet.co.za                     
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