AET - Alert Steel Holdings Limited - Alert Steel expands retail network

AET - Alert Steel Holdings Limited - Alert Steel expands retail network         
through container project                                                       
Alert Steel Holdings Limited                                                    
(Incorporated in the Republic of South Africa)                                  
(Registration number 2003/005144/06)                                            
JSE code: AET                                                                   
ISIN: ZAE000092847                                                              
("Alert Steel" or "the company")                                                
ALERT STEEL EXPANDS RETAIL NETWORK THROUGH CONTAINER PROJECT                    
Pretoria, 26 July 2011 - Alt-X listed Alert Steel has expanded its              
retail network through the deployment of small mobile retailing centres         
in rural areas as well as areas where the company currently has no              
distribution presence.                                                          
Known as the Alert Express container project, the retailing centres are         
converted shipping containers with a floor area of 36mSquared.  One half        
of the floor space will be used to stock long length products while the         
other half will be used to stock steel related items and will also serve        
as the retail floor.  The containers will stock all fast moving products        
as identified by the nearest Alert store and customers will also be able        
to place orders for items not carried.  The first container was                 
commissioned 30 kilometres outside Brits.                                       
Chief executive Johan du Toit says the containers will initially be             
deployed in close proximity to its existing branches but the company is         
also looking at deploying the containers in areas where it does not             
currently operate.  "They are primarily intended to serve rural markets,        
which have shown promising growth, and will become a big component of           
our corporate social responsibility programme," he says.  "In addition          
to serving these communities, each container will initiate or adopt an          
uplift programme in consultation with local stakeholders."                      
The company intends to dispatch 50 Alert Express containers within the          
current financial year ending 30 June 2012 and each container is                
projected to sell approximately 24 tonnes of material per month.                
For further information call Johan du Toit on 082 416 8888                      
Issued by du Plessis Associates on behalf of Alert Steel Holdings               
Limited.                                                                        
dPA contact Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547,           
Mobile: 082 330 2034 or e-mail: alertsteel@dpapr.com                            
website: www.alertsteel.co.za                                                   
Designated Adviser                                                              
Vunani Corporate Finance                                                        
Date: 26/07/2011 11:00:06 Supplied by www.sharenet.co.za                     
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