BFS - Blue - Dealings in securities by the Company Secretary

BFS - Blue - Dealings in securities by the Company Secretary                    
BLUE FINANCIAL SERVICES LIMITED                                                 
(Registration number 1996/006595/06)                                            
(Incorporated in the Republic of South Africa)                                  
JSE Code: BFS                                                                   
ISIN: ZAE000083655                                                              
("Blue" or the "Company")                                                       
DEALINGS IN SECURITIES BY THE COMPANY SECRETARY                                 
In accordance with the requirements of paragraph 3.63 to 3.74 of                
the JSE Limited Listings Requirements ("Listings Requirements"),                
the following dealing in securities by the Company Secretary                    
should be noted:                                                                
Name of company               :  Blue Financial Services Limited                
Name of Company Secretary     :  Mrs ME Waldeck                                 
Class of securities           :  Ordinary shares                                
Nature of transactions        :  Purchase                                       
Nature of interests           :  Direct beneficial                              
                                                                                
1.                                                                              
Date of transaction           :  8 July 2011                                    
Total number of shares        :  76,800                                         
Price:                        :  44.0 cents per share                           
Total value of transaction    :  R33,792                                        
2.                                                                              
Date of transactions          :  8 July 2011                                    
Total number of shares        :  104,822                                        
Price:                        :  45.0 cents per share                           
Total value of transactions   :  R47,169.90                                     
3.                                                                              
Date of transaction           :  11 July 2011                                   
Total number of shares        :  121,680                                        
Price:                        :  49.0 cents per share                           
Total value of transaction    :  R59,623.20                                     
4.                                                                              
Date of transaction           :  11 July 2011                                   
Total number of shares        :  14,320                                         
Price:                        :  50.0 cents per share                           
Total value of transaction    :  R7,160                                         
*    All trades were done on market; and                                        
*    Clearance for the above trades has been obtained in terms of paragraph 3.66
    of the Listings Requirements.                                               
Johannesburg                                                                    
12 July 2011                                                                    
Designated Adviser: Grindrod Bank Limited                                       
Date: 12/07/2011 11:03:01 Supplied by www.sharenet.co.za                     
Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.