Notice of Virtual Annual General Meeting and Availability of the 2025 Integrated Annual Report Blu Label Unlimited Group Limited (formerly Blue Label Telecoms Limited) (Incorporated in the Republic of South Africa) (Registration number 2006/022679/06) Share code: BLU ISIN: ZAE000109088 ("Blu Label" or "the company") NOTICE OF VIRTUAL ANNUAL GENERAL MEETING AND AVAILABILITY OF THE 2025 INTEGRATED ANNUAL REPORT Notice is hereby given that the Virtual Annual General Meeting of shareholders of Blu Label ("Virtual AGM") will be held on Friday, 21 November 2025 at 10:00 to transact the business as stated in the Notice of the Company's AGM ("Notice of AGM"). Shareholders are advised that the Notice of AGM, has been distributed today, Tuesday, 30 September 2025. The Notice of AGM and the 2025 Integrated Annual Report for the year ended 31 May 2025 are both available in the Investors section on the Company's website (www.bluelabeltelecoms.co.za). Hard copies of the Notice of AGM as well as the 2025 Integrated Annual Report may be requested from the company secretary or the investor relations department. The board of directors of the Company has determined, in accordance with the Companies Act, 71 of 2008, as amended, that the record date on which a Blu Label shareholder must be registered in the Company's register of shareholders in order to: - receive the Notice of AGM is Friday, 19 September 2025; and - participate in and vote at the Virtual AGM on Friday, 14 November 2025. The last date to trade to participate in and vote at the Virtual AGM is Tuesday, 11 November 2025. 30 September 2025 Sandton Sponsor: Investec Bank Limited Date: 30-09-2025 05:50:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.