TASTE HOLDINGS LIMITED - Dominos Pizza Update

Domino’s Pizza Update

TASTE HOLDINGS LIMITED
Incorporated in the Republic of South Africa
(Registration number 2000/002239/06)
Share code: TAS   ISIN: ZAE000081162
(“Taste” or “the Group”)


DOMINO’S PIZZA UPDATE


The board of directors of Taste (“Board”) is pleased to provide shareholders with the following update in
respect of the Group’s exclusive Master Franchise Agreement with Domino’s Pizza International:

-   On 30 October 2014, to much excitement and lengthy queues, the first four Domino’s Pizza stores were
    officially opened in South Africa in Johannesburg, Durban and Cape Town.

-   The Board is pleased with the enormously positive initial customer feedback and at the overwhelming
    reception of fresh hand tossed pizza and the Domino’s Pizza brand by South African customers.

-   With various sales records having been broken in the first full week of trade, sales in all four stores have
    more than exceeded the Board’s expectations. Taste’s largest store served in excess of 3 000 pizza fans
    over 5 000 pizzas in this first week and sales momentum across all four stores has continued into the
    second week since opening.

-   The four stores, which are all corporate owned stores, will be utilised as training springboards for the
    conversion of existing Scooters Pizza and St. Elmo’s stores to Domino’s Pizza stores, which conversions
    will be well underway in the first half of the 2015 calendar year. The Group’s initial conversion schedule
    has been fully subscribed by existing franchisees.

-   A further two corporate training stores will be opened in Gauteng before the end of 2014. In addition to a
    promising corporate store pipeline building into the 2015 calendar year, the Group is in discussion with
    several prospective new multiple store franchisees who have expressed interest in building significant
    Domino’s Pizza store clusters both in South Africa and in other Southern African markets.

-   Furthermore, two additional supply chain facilites, one regional and one national, will begin fresh dough
    manufacturing and distribution on a large scale for the South African Domino’s Pizza brand in the first
    quarter of the 2015 calendar year.


The Board believes that the successful opening of the first four Domino’s Pizza stores and the
implementation of the Dominos’ Pizza store roll out in South Africa is a testament to the leadership capacity
created within the Group’s food division following the September 2013 restructuring.


Johannesburg
17 November 2014

Sponsor
Merchantec Capital

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