BLU - Blue Label - Change in title of Chief Financial Officer to Financial

BLU - Blue Label - Change in title of Chief Financial Officer to Financial      
Director                                                                        
Blue Label Telecoms Limited                                                     
(Incorporated in the Republic of South Africa)                                  
(Registration number 2006/022679/06)                                            
Share code:  BLU   ISIN: ZAE000109088                                           
("Blue Label" or "the company")                                                 
Change in title of Chief Financial Officer to Financial Director                
In compliance with paragraphs 3.84(h) and 3.59(c) of the Listings Requirements  
of the JSE Limited, the board of directors of Blue Label advises shareholders   
that the title of Chief Financial Officer held by Mr David Rivkind has been     
changed to Financial Director of Blue Label with immediate effect.  Mr Rivkind  
continues to maintain the position as executive director on the board of Blue   
Label.                                                                          
29 April 2010                                                                   
Sponsor:                                                                        
Investec Bank Limited                                                           
Date: 29/04/2010 13:00:01 Supplied by www.sharenet.co.za                     
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