DISTELL GROUP LIMITED - Voluntary announcement: acquisition of a 75% interest in Cruz Vodka

Voluntary announcement: acquisition of a 75% interest in Cruz Vodka

 Distell Group Limited
 Incorporated in the Republic of South Africa
 (Registration number 1988/005808/06)
 Share code: DST
 ISIN: ZAE000028668
 ("Distell")


 VOLUNTARY ANNOUNCEMENT: ACQUISITION OF A 75% INTEREST IN CRUZ VODKA



 1.     Introduction

        Shareholders are hereby advised that Distell has entered into a partnership on Cruz Vodka with Blue Sky
        Brand Company Proprietary Limited (“BSBC”) by agreeing to acquire a 75% shareholding in the company
        that will own the rights to the Cruz Vodka brand and business worldwide (the “Transaction”). BSBC will hold
        the remaining 25% shareholding and will be integrally involved in the Cruz Vodka brand going forward.

 2.     About Cruz Vodka

        Cruz Vodka is the fastest growing luxury imported vodka in South Africa and has strong quality credentials.
        Cruz Vintage Black Vodka has won numerous gold medals at leading international competitions such as
        London Vodka Masters, Consumer Choice Awards USA, SIP Awards USA and Fifty Best Vodka’s New
        York. Made from hand selected American wheat, Cruz Vodka is available in Vintage Black and four
        flavoured varietals.

 3.     Strategic rationale

        Distell is one of Africa’s leading producers and marketers of spirits, ciders and wines. The Transaction
        strengthens Distell’s portfolio in the premium vodka category, one of the fastest growing spirits categories
        in South Africa and which is expected to continue exhibiting strong growth in the future. Cruz Vodka will
        immediately benefit from Distell’s distribution network in South Africa and the rest of Africa.

 4.     Categorisation of the Transaction

        The Transaction consideration represents less than 5% of Distell’s market capitalisation and as such, does
        not trigger the categorisation requirements in terms of the Listings Requirements of the JSE Limited.


Stellenbosch
24 April 2017
Sponsor
RAND MERCHANT BANK (A division of FirstRand Bank Limited)

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