LONDON, Sept 27 (Reuters) – British discount supermarket Aldi UK is well placed as regards product availability for Christmas despite industry supply chain disruption, mainly because it sells less products than its major rivals, its boss said on Monday.
“At the moment from everything we know we’re in a good position,” CEO Giles Hurley told reporters after the group published results for 2020.
“I’d always come back to the fact we have a more refined range than our competitors, we simply have less products to control, to supervise, to manage and I think that just gives us that unique competitive advantage,” he said.
Hurley said nobody in the market can guarantee there would not be inflation in the market around Christmas.
“What I am able to guarantee is that customers will always get the lowest prices in Aldi irrespective of what the future holds.”
(Reporting by James Davey; editing by Sarah Young)