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Europe, News

Tokyo Olympics opening drew 16.7 mln TV viewers – NBCUniversal

By Helen Coster

July 24 (Reuters) – NBC’s TV broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest audience since at least 1988, according to preliminary data provided by Comcast-owned NBCUniversal on Saturday.

Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, the company said in an email.

(Reporting by Helen Coster; Editing by Richard Chang)


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