Trading Statement PREMIER FISHING AND BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1998/018598/06) Share Code: PFB ISIN ZAE000247516 (“PFB” or “the Group” or “the Company”) TRADING STATEMENT In accordance with paragraph 3.4(b) of the JSE Limited (“JSE”) Listing Requirements, a listed company is required to publish a trading statement as soon as they are reasonably certain that the financial results for the financial period to be reported on next will differ by at least 20% from those of the prior comparative period. During the 2019 reporting period, the Group achieved positive outcomes, driven mainly by: • Solid performance of our South Coast Rock Lobster division, driven by strong landings; and • Good working capital utilisation, resulting in strong cash flow generation; • Cash generated from operations is expected to increase of between R117 million and R129 million, representing an increase of between 29% and 42% as compared to the prior year; • Earnings before interest, tax, depreciation and amortisation (“EBITDA”) is expected to increase as compared to the prior year. The fishing industry as a whole experienced a challenging operating environment, which included the following: • The industry total Allowable Catch (“TAC”) for the West Coast Rock Lobster industry reduced by 44% compared to the prior period; • Socio political unrest in the Asian market; especially in Hong Kong; and • Lower landings of squid during the season, as compared to the prior season. Shareholders are hereby advised that the Group expects to report net profit attributable to owners of the parent after tax for the year ending 31 August 2019, of between R45 million and R53.2 million, representing a decrease of between 35% and 45%, compared to net profit attributable to owners of the parent of R81.8 million for the year ending 31 August 2018. The Group expects to report basic earnings per share (“EPS”) for the year ending 31 August 2019 of between 17.31 and 20.46 cents per share, representing a decrease of between 35% and 45%, compared to EPS of 31.48 cents per share reported on for the year ended 31 August 2018. The Group also expects to report headline earnings per share (“HEPS”) for the year ending 31 August 2019 of between 15.48 and 18.64 cents per share, representing a decrease of between 41% and 51%, compared to HEPS of 31.60 cents per share reported on for the year ended 31 August 2018. The financial information on which this trading statement is based has not been reviewed or reported on by the Group’s auditors. The Group is in the process of finalising its financial results for the year ending 31 August 2019, which is scheduled to be released on the Stock Exchange News Service of the JSE on or about 31 October 2019. Cape Town 25 October 2019 JSE Sponsor Vunani Capital Date: 25/10/2019 05:25:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.