Simplifying BAT to drive New Category growth
British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
("British American Tobacco p.l.c." or "the Company")
12 September 2019
Simplifying BAT to drive New Category growth
British American Tobacco p.l.c. announces an important step in a programme to simplify its business
and create a more efficient, agile and focused BAT. This will ensure the company is better placed to
meet ever evolving consumer needs and deliver savings that can be reinvested in the growth of its
portfolio of new categories such as vapour, tobacco heating products and oral tobacco.
To enable better focus on key growth areas; faster decision making; greater management
accountability and the elimination of duplicative activities, the proposals will:
- reduce management layers;
- create fewer larger more accountable business units;
- better leverage its Global Business Services activities; and
- simplify all key business processes and “ways of working.”
The programme, which is planned to be substantially complete by January 2020, envisages a
reduction of around 2,300 roles globally. With the focus on simplification and removal of
management layers, it is expected that over 20% of the senior roles in the organisation will be
A consultation process is now underway with all staff who will be impacted.
Jack Bowles, Chief Executive said:
“Since taking on the role of Chief Executive five months ago, I have been clear that I wanted to make
BAT a stronger, simpler and faster organisation and ensure a future fit culture. My goal is to oversee
a step change in New Category growth and significantly simplify our current ways of working and
business processes, whilst delivering long-term sustainable returns for our shareholders. This is a vital
first move to help achieve these goals.
A programme of this significance involves decisions that will be difficult for our people, but ultimately
it is the right thing for our business.
As a result, BAT will be better placed to deliver on our target of generating £5 billion of revenues in
New Categories by 2023/24.”
+44 (0)20 7845 2888 (24 hours) | @BATPress
Mike Nightingale / Rachael Brierley / John Harney
+44 (0)20 7845 1180 / 1519 / 1263
Forward looking statements
This announcement contains certain forward-looking statements, including “forward-looking”
statements made within the meaning of Section 21E of the United States Securities Exchange Act of
1934. These statements are often, but not always, made through the use of words or phrases such
as “believe,” “anticipate,” “could,” “may,” “would,” “should,” “intend,” “plan,” “potential,”
“predict,” “will,” “expect,” “estimate,” “project,” “positioned,” “strategy,” “outlook”, “target” and
similar expressions. These include statements regarding our intentions, beliefs or current
expectations concerning, amongst other things, our results of operations, financial condition,
liquidity, prospects, growth, strategies and the economic and business circumstances occurring from
time to time in the countries and markets in which the Group operates.
All such forward-looking statements involve estimates and assumptions that are subject to risks,
uncertainties and other factors that could cause actual future financial condition, performance and
results to differ materially from the plans, goals, expectations and results expressed in the forward-
looking statements and other financial and/or statistical data within this announcement. Among the
key factors that could cause actual results to differ materially from those projected in the forward-
looking statements are uncertainties related to the following: the impact of competition from illicit
trade; the impact of adverse domestic or international legislation and regulation; changes in
domestic or international tax laws and rates; adverse litigation and dispute outcomes and the effect
of such outcomes on the Group’s financial condition; changes or differences in domestic or
international economic or political conditions; adverse decisions by domestic or international
regulatory bodies; the impact of market size reduction and consumer down-trading; translational
and transactional foreign exchange rate exposure; the impact of serious injury, illness or death in the
workplace; the ability to maintain credit ratings and to fund the business under the current capital
structure; the inability to develop, commercialise and roll-out Potentially Reduced-Risk Products;
and changes in the market position, businesses, financial condition, results of operations or
prospects of the Group.
It is believed that the expectations reflected in this announcement are reasonable but they may be
affected by a wide range of variables that could cause actual results to differ materially from those
currently anticipated. Past performance is no guide to future performance and persons needing
advice should consult an independent financial adviser. The forward-looking statements reflect
knowledge and information available at the date of preparation of this announcement and the
Group undertakes no obligation to update or revise these forward-looking statements, whether as a
result of new information, future events or otherwise. Readers are cautioned not to place undue
reliance on such forward-looking statements.
No statement in this communication is intended to be a profit forecast and no statement in this
communication should be interpreted to mean that earnings per share of BAT for the current or
future financial years would necessarily match or exceed the historical published earnings per share
Additional information concerning these and other factors can be found in the Company’s filings
with the U.S. Securities and Exchange Commission (“SEC”), including the Annual Report on Form 20-F
filed on 15 March 2019 and Current Reports on Form 6-K, which may be obtained free of charge at
the SEC’s website, http://www.sec.gov, and the Company’s Annual Reports, which may be obtained
free of charge from the British American Tobacco website www.bat.com.
Sponsor: UBS South Africa (Pty) Ltd
Date: 12/09/2019 08:00:00
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