-South Africa signs deal with Tencent to boost Chinese tourists
(Corrects typo in headline word 'Africa')
CAPE TOWN, Oct 22 (Reuters) - South Africa has signed a
two-year agreement with Chinese Internet firm Tencent,
which will use its popular WeChat platform to market tourism to
millions in China, the South African tourism minister said on
South Africa is targeting key untapped tourist markets such
as China and India as it promotes tourism as a catalyst to help
kick-start its struggling economy.
Travel and tourism contributed around 426 billion rand ($29
billion), just under 9 percent of GDP, to South Africa's economy
in 2018, making it the largest tourism market on the continent,
the World Travel and Tourism Council says.
"This strategic co-operation agreement is one of many
initiatives developed to increase arrivals from China to South
Africa," Tourism Minister Mmamoloko Kubayi-Ngubane said in a
She said TenCent will help position South Africa as a
preferred tourism destination, using digital marketing campaigns
on WeChat as well as other platforms within the TenCent
Tencent will also assist SA Tourism with efforts to
accelerate the implementation of WeChat Pay for Chinese
travelers visiting South Africa, Kubayi-Ngubane said.
Pristine white beaches, legendary Table Mountain and safari
tours to see big game animals make South Africa a popular
tourist attraction with millions of mainly European visitors
"In addition to customized market for each market segment,
Tencent platforms will also enrich Chinese traveler’s experience
when they travel to South Africa," the minister said.
($1 = 14.6672 rand)
(Reporting by Wendell Roelf
Editing by Tim Cocks)
First Published: 2019-10-22 15:23:01
Updated 2019-10-22 16:08:44
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