ACLU reaches settlement with Facebook on discriminatory ads
March 19 (Reuters) - The American Civil Liberties Union
(ACLU) said on Tuesday as part of a settlement with Facebook Inc
the social network will make changes to its paid
advertising platform to prevent discrimination in employment,
housing and credit ads.
Facebook will also take proactive steps to prevent
advertisers from discriminating users based on race, sex and
age, ACLU said in a statement.
Since late 2016, Facebook has faced legal pressure related
to its ad targeting practices from the ACLU, Outten & Golden
LLP, the Communications Workers of America, job seekers and
consumers, and fair housing and civil rights organizations.
Facebook in the past had reached a similar agreement with
the Washington state to end discriminatory ad targeting, and had
said it removed thousands of categories related to potentially
sensitive personal attributes from its exclusion ad targeting
(Reporting by Akanksha Rana and Munsif Vengattil in Bengaluru;
Editing by Arun Koyyur)
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