Directors' dealing announcement Famous Brands Limited (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 (“Famous Brands” or “the Company”) Directors’ dealing in securities In compliance with sections 3.63 to 3.74 of the Listings Requirements of the JSE Limited, the following information is disclosed: Director: Mr Darren Hele Company: Famous Brands Date of Transaction: 12 November 2018 Nature of Transaction: Automatic vesting and exercise of 8 806 units in terms of the Famous Brands Share Incentive Scheme 2015 Class of securities: Famous Brands ordinary shares Exercise price per share: R100.9055 Value of Transaction: R888 573.83 Nature of Interest: Direct beneficial Director: Mr Darren Hele Company: Famous Brands Date of Transaction: 12 November 2018 Nature of Transaction: Resulting from the transaction disclosed above, Mr Hele sold 4 100 Famous Brands ordinary shares to cover tax expenses Price per share: R102.00 Value of Transaction: R418 200.00 Nature of Interest: Direct beneficial Director: Ms Kelebogile Ntlha Company: Famous Brands Date of Transaction: 13 November 2018 Nature of Transaction: Automatic vesting and exercise of 2 860 units in terms of the Famous Brands Share Incentive Scheme 2015 Class of securities: Famous Brands ordinary shares Exercise price per share: R100.9055 Value of Transaction: R288 589.73 Nature of Interest: Direct beneficial Director: Ms Kelebogile Ntlha Company: Famous Brands Date of Transaction: 13 November 2018 Nature of Transaction: Resulting from the transaction disclosed above, Ms Ntlha sold 1 342 Famous Brands ordinary shares to cover tax expenses Price per share: R101.00 Value of Transaction: R135 542.00 Nature of Interest: Direct beneficial The above transactions were done on market and clearance to deal was provided. Midrand 15 November 2018 Sponsor The Standard Bank of South Africa Limited Date: 15/11/2018 12:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.