Launch of Northsea South Africa
GOLD BRANDS INVESTMENTS LIMITED
Incorporated in the Republic of South Africa
(Registration number 2015/168426/06)
Share code: GBI ISIN: ZAE000212791
(“Gold Brands” or “the Company”)
LAUNCH OF NORTHSEA SOUTH AFRICA
Gold Brands is pleased to inform shareholders of the launch of a new brand, Northsea South Africa
(“Northsea”), through its subsidiary NorthSea Fisheries Proprietary Limited. The first franchise outlet will be
launching on 15 August 2018 at the Angelo Mall in Nigel.
Northsea is a casual dining restaurant offering fresh grilled seafood products, with a fish-market style offering
at value-driven pricing and modelled with traditional seafood boils from Louisiana and Southern Texas, where
eating shellfish is a social event. Northsea will capture the spirit of all seafood lovers by featuring a variety of
market fresh seafood entrees served by the kilogram, prepared Cajun-style, Peri-Peri Portuguese style or
Lemon butter Mediterranean style, accompanied with different sauces and fresh-cut sides all for one value
price. The menu showcases varieties of lobster, crab, calamari, prawns and mussels, served grilled or fried
as well as fresh seafood prepared in giant pots of seasoned broth, made to order and served in bags to
Busier lifestyles and diminishing leisure time have increasingly led South Africans to turn to restaurants for
meals. Restaurants allow consumers to combine dining with leisure and avoid spending time on food
South Africa’s developing ‘foodie’ culture, combined with increasing consumer health consciousness and a
focus on quality, is expected to provide further growth opportunities for the billion Rand industry. Northsea
fulfils the consumer’s desire for casual dining and freshly prepared seafood.
Northsea is in a prime position, offering freshly prepared seafood products at value prices together with a fun
atmosphere for the whole family ready to expand in South Africa.
Announcement of the launch of Northsea is voluntary as Gold Brands would like to advise shareholders of
the launch of this new brand.
3 August 2018
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