BRITISH AMERICAN TOBACCO PLC - Notification and public disclosure of transactions by persons discharging managerial responsibilities

Notification and public disclosure of transactions by persons discharging managerial responsibilities

British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
("British American Tobacco p.l.c." or "the Company")


     NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS
     DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY
                         ASSOCIATED WITH THEM


On 29 March 2018 the independent Trustee of the British American Tobacco Group Employee
Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares (the
“Shares”) granted to the following persons discharging managerial responsibilities under the 2015
Long-Term Incentive Plan (“2015 Award”). Subsequent sales of shares are also set out below.

1     Details of the person discharging managerial responsibilities/person closely
      associated
a)    Name                             Jack Bowles
2     Reason for the notification
a)    Position/status                  Chief Operating Officer

b) Initial notification
                                       Initial notification
   /Amendment
3     Details of the issuer, emission allowance market participant, auction platform,
      auctioneer or auction monitor
a)    Name                             British American Tobacco p.l.c.
b) LEI                                 213800FKA5MF17RJKT63
4     Details of the transaction(s): section to be repeated for (i) each type of instrument;
      (ii) each type of transaction; (iii) each date; and (iv) each place where transactions
      have been conducted
Transaction 1
a)    Description of the financial
      instrument, type of instrument   Ordinary shares of 25p each

      Identification code              GB0002875804
b) Nature of the transaction           Exercise of options under the British American
                                       Tobacco Long-Term Incentive Plan (2015 Award)
c)   Price(s) and volume(s)
                                     Price(s)                    Volume(s)


                                     £nil                        34,131


d) Aggregated information

     - Aggregated volume            34,131

     - Price                        £nil

e)   Date of the transaction        2018-03-29
f) Place of the transaction         London Stock Exchange (XLON)
Transaction 2
a) Description of the financial
   instrument, type of instrument   Ordinary shares of 25p each

     Identification code            GB0002875804


b) Nature of the transaction        Sale of shares to meet tax liability arising on exercise
                                    of Long-Term Incentive Plan options

c) Price(s) and volume(s)
                                     Price(s)                   Volume(s)


                                     £41.45024                    5,840



d) Aggregated information


     - Aggregated volume            5,840


     - Price                        £41.45024


e) Date of the transaction          2018-03-29


f)   Place of the transaction       London Stock Exchange (XLON)
1   Details of the person discharging managerial responsibilities / person closely
    associated

a) Name                             Johan Vandermeulen


2   Reason for the notification

a) Position/status                  Regional Director, Asia-Pacific and Middle East


b) Initial notification
   /Amendment                       Initial notification


3   Details of the issuer, emission allowance market participant, auction platform,
    auctioneer or auction monitor

a) Name                             British American Tobacco p.l.c.


b) LEI                              213800FKA5MF17RJKT63


4   Details of the transaction(s): section to be repeated for (i) each type of instrument;
    (ii) each type of transaction; (iii) each date; and (iv) each place where transactions
    have been conducted


Transaction 1
a) Description of the financial
   instrument, type of instrument   Ordinary shares of 25p each

    Identification code             GB0002875804


b) Nature of the transaction        Exercise of options under the British American
                                    Tobacco Long-Term Incentive Plan (2015 Award)

c) Price(s) and volume(s)
                                      Price(s)                  Volume(s)


                                      £nil                      27,503


d) Aggregated information


    - Aggregated volume             27,503
     - Price                          £nil


e) Date of the transaction            2018-03-29


f)   Place of the transaction         London Stock Exchange (XLON)


Transaction 2
a) Description of the financial
   instrument, type of instrument     Ordinary shares of 25p each

     Identification code              GB0002875804


b) Nature of the transaction          Sale of shares to meet tax liability arising on exercise
                                      of Long-Term Incentive Plan options

c) Price(s) and volume(s)
                                       Price(s)                   Volume(s)


                                       £40.655                      12,763



d) Aggregated information


     - Aggregated volume              12,763


     - Price                          £40.655


e) Date of the transaction            2018-03-29


f)   Place of the transaction         London Stock Exchange (XLON)




5 April 2018

Sponsor: UBS South Africa (Pty) Ltd

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