Sharenet Sites 
Sharenet Sites
Trading Update For The Three Months Ended 31 December 2017
Steinhoff Africa Retail Limited
(Previously K2017221869 (South Africa) Proprietary Limited)
(Incorporated in the Republic of South Africa)
(Registration number: 2017/221869/06)
Share Code: SRR
ISIN: ZAE000247995
(“STAR” or the “Company”)
TRADING UPDATE FOR THE THREE MONTHS ENDED 31 DECEMBER 2017
In a competitive retail environment, STAR achieved revenue growth of 15.5% to R18.4 billion
during the three months ended 31 December 2017. On a comparable basis, revenue growth
amounted to 8.5% for the quarter. This excludes the contribution from the newly acquired
Building Supply Group (BSG), effective 1 October 2017, and includes the contribution of the
Tekkie Town business in both the current and comparable quarters.
The Pep and Ackermans brands in aggregate reported 6.3% revenue growth and 1.9% like-for-
like sales growth for the quarter. As guided in STAR’s annual results presentation in December
2017, performance was affected by deflation as a result of the strengthened Rand. Growth in
sales units of 9.8% (6.2% on a like-for-like basis) supported performance as lower prices were
passed on to customers. Subsequent to December, resilient back-to-school campaigns
resulted in like-for-like sales growth of 4.9% during the month of January 2018.
The furniture, consumer electronics and appliances brands increased market share and
reported strong revenue growth of 12.1% and like-for-like sales growth of 7.4% during the
quarter.
The building materials and DIY (Do-it-yourself) business continued to operate in a challenging
market. During the first quarter revenue declined by 5.1% while like-for-like sales declined by
3.4% (excluding BSG).
The speciality fashion and footwear businesses, which focuses on the adult apparel market,
had a successful quarter, reporting revenue growth of 19.9% and like-for-like sales growth of
12.5%. This performance was supported by strong growth achieved by Tekkie Town and the
repositioned retail brands.
While the challenges of deflation on the performance of Pep and Ackermans is expected to
continue, management remains confident that the more affordable offer and lower prices
within these brands will continue to resonate with a financially constrained consumer.
Notwithstanding the building materials market which is expected to remain subdued, the
positive momentum in the remainder of the STAR group is expected to further drive
performance in the 2018 financial year.
The information included above does not constitute an earnings forecast and has not been
reviewed and reported on by the Company’s external auditors.
Parow
9 February 2018
Sponsor:
PSG Capital
Date: 09/02/2018 11:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE').
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct,
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
information disseminated through SENS.
