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STADIO HOLDINGS LIMITED - Private Placement And Abridged Prospectus

Release Date: 30/10/2017 09:00
Code(s): SDO     PDF:  
Wrap Text
Private Placement And Abridged Prospectus

STADIO HOLDINGS LIMITED
(Previously Embury Holdings Proprietary Limited)
(Incorporated in the Republic of South Africa)
Registration number: 2016/371398/06
JSE share code: SDO
ISIN ZAE000248662
(“STADIO”)

PRIVATE PLACEMENT AND ABRIDGED PROSPECTUS

Invited investors should refer to paragraph 6 below which sets out the
actions required by them with regards to the Private Placement (as
defined below).

1.     INTRODUCTION

1.1.     On 28 February 2017, Curro announced its intention to unbundle
         its entire interest in STADIO and to list STADIO on the JSE.
         STADIO was listed on the main board of the JSE, under the
         abbreviated name “STADIO”, JSE share code “SDO” and ISIN
         ZAE000248662, with effect from the commencement of trade on
         Tuesday, 3 October 2017 (“Listing Date”) and the unbundling was
         effected on Friday, 6 October 2017. STADIO is listed in the
         “Specialised Consumer Services” sector of the Main Board of the
         JSE.

1.2.     STADIO intends to raise up to approximately R200 million through
         a private placement by way of an offer to Brimstone Investment
         Corporation Limited (“Brimstone”) and Black Persons (being natural
         persons defined as Black People in the B-BBEE Act and the B-BBEE
         Codes) that are invited to subscribe (“Invited Investors”) for
         approximately 67 000 000 to 80 000 000 (but no more than
         87 000 000) STADIO Shares (“Private Placement Shares”) at a price
         (“Private Placement Issue Price”) per Private Placement Share
         being the lower of R2.96 and the volume weighted average price of
         a STADIO Share for the 30 trading day period after the Listing
         Date, less a 20% discount (“Discounted Trading Price”), which will
         be advised by PSG Capital to Invited Investors and will be
         announced on SENS on Tuesday, 14 November 2017 (“Private
         Placement”).

2.     PUBLICATION AND DISTRIBUTION OF PROSPECTUS

2.1.     The prospectus in relation to the Private Placement, which
         contains detailed information regarding STADIO and the Private
         Placement   (“Prospectus”),  was    published   today, Monday,
         30 October 2017,   and   is  available   on   STADIO’s website
         (www.stadio.co.za).

2.2.     The Prospectus, was registered by the Companies and Intellectual
         Property Commission on 20 October 2017 in terms of the Companies
         Act, No. 71 of 2008, as amended (“Companies Act”).
2.3.     STADIO will distribute the Prospectus to Invited Investors on
         Monday, 30 October 2017.

2.4.     Terms appearing in title case in this announcement and that are
         not otherwise defined herein, shall bear the meanings assigned to
         them in the Prospectus. Invited Investors are referred to the
         footnotes and references contained in the Prospectus for the
         sources of the various statistics and facts contained in this
         announcement.

3.     SALIENT DATES AND TIMES RELATING TO PRIVATE PLACEMENT

       The salient dates and times relating to the Private Placement are
       set out below:
                                                                    2017
        Opening date of the Private Placement         Monday, 30 October
        (09:00)
        Announcement of the Private Placement       Tuesday, 14 November
        Issue Price
        Closing date of the Private Placement        Monday, 27 November
        (12:00)
        Results of the Private Placement          Wednesday, 29 November
        released on SENS on
        Notification of allotments to             Wednesday, 29 November
        successful Invited Investors by
        Results of the Private Placement           Thursday, 30 November
        published in the press on
        Accounts at CSDP or Broker updated            Monday, 4 December
        and credited in respect of Private
        Placement Shares

       Note: The above dates and times are subject to change and any
       changes will be released on SENS and published in the press.

4.     ABRIDGED PROSPECTUS

       The Abridged Prospectus appearing below, is not an invitation to
       the public to subscribe for STADIO Shares, but is issued in
       compliance with the Companies Act for the purpose of providing
       information to Invited Investors in respect of STADIO.

4.1.     BUSINESS RATIONALE OF STADIO

4.1.1.     The current unemployment rate in South Africa remains critically
           high at 27.7%.

4.1.2.     Education and training remains vitally important to reduce
           unemployment and promote economic growth.
4.1.3.     Research further indicates that in South Africa, the graduate
           unemployment rate is at about 5%, implying that a degree or post
           school qualification dramatically increases the probability of
           securing a job and therefore economic security and stability.

4.1.4.     As such, the board of directors of STADIO (“STADIO Board”)
           believes that STADIO, through its subsidiaries, can play a
           meaningful role by:

4.1.4.1.     Widening access to higher education, by:

             -   investing capital to create capacity to accommodate the
                 increasing demand for higher education (i.e. with competing
                 socio-economic demands the government does not have the
                 financial and operational resources to address this
                 demand);

             -   providing seamless access and articulation pathways
                 through a compendium of qualifications that will allow for
                 progression from higher certificate to degree
                 qualifications;

             -   ensuring a sufficiently diverse programme and
                 qualification mix that caters to both school-leavers,
                 working adults and the post-graduate student, within the
                 framework of lifelong learning; and

             -   enhancing the use of distance learning which is both more
                 affordable and will increase the breadth of access;

4.1.4.2.     Offering innovative curricula and programmes that are
             relevant and relate to the world of work and the needs of
             society i.e. programmes that will provide students with a
             real chance of finding or creating employment post-
             qualification, but which will equally ensure that STADIO
             graduates have a fundamental understanding of responsible
             citizenship and global awareness; and

4.1.4.3.     Focussing on graduate success and throughput (i.e. access
             with success), as follows:

             -   STADIO recognises that a number of higher education
                 students do not progress academically as a result of not
                 achieving examination admission. STADIO believes that,
                 having registered a student, the higher education
                 institution must take all reasonable and responsible steps
                 to facilitate the success of such student, including the
                 implementation of the ‘credit retry’ principle as an
                 integral element of its teaching and learning methodology.
                 The ‘credit retry’ principle focuses on identifying
                 students at risk of not achieving examination admission
                 and providing adaptive further academic support and/or
                 formative assessment opportunities that will improve their
                 chances to sit for the examination, pass the examination
                 and graduate successfully; and

             -   Private   higher   education   institutions    and   STADIO
                 particularly, introduce an opportunity for students who
                 drop out and/or are academically cancelled, to ensure that
                 no learning is wasted. STADIO’s academic ethos promotes
                 articulation and mobility between and among its own
                 institutions as well as the public higher education sector
                 through the application of existing DHET policies of credit
                 accumulation and transfer, recognition of prior learning,
                 and recognition and equivalence of degrees.

4.1.5.   The intention of the Unbundling and Listing was to create a
         separate listed business, focussing on higher education, with a
         strong management team and a dedicated anchor shareholder
         (namely PSG Group Limited) in order to become a leader in the
         higher education market in South Africa.

4.1.6.   To achieve its goal, STADIO intends to create a “Multiversity”.
         A Multiversity is defined as a large, diverse institution of
         higher learning created to educate for life and for a
         profession, and to grant degrees, (including higher certificates
         and diplomas). Whereas a university implies “sameness” and the
         integration of all knowledge, a Multiversity implies a DIVERSITY
         of knowledge with diverse institutions catering for the diverse
         and relevant needs of the South African market place. The
         concept of a Multiversity further respects the uniqueness of
         every student.

4.1.7.   As a Multiversity, STADIO will own various registered higher
         education institutions, which will retain their own brands,
         campuses and management teams, but will share a common ethos
         and benefit from the synergies, infrastructure and shared
         services arising from the STADIO Group structure.

4.1.8.   STADIO is an investment holding company that focusses on the
         acquisition of, investment in, growth and development of higher
         education institutions to assist in meeting the demand for
         quality and relevant higher education programmes in Southern
         Africa. It intends to acquire and grow existing registered
         higher education brands, fund further expansions of existing
         brands and oversee the greenfield development of new campuses.

4.1.9.   STADIO, through its subsidiaries, will have diverse offerings
         including undergraduate and post graduate programmes (higher
         certificates, diplomas and degrees), geared to providing
         students with a real chance of creating their own employment
         opportunities (entrepreneurship) or finding employment post-
         qualification. As the investment holding company of the various
         education institutions, STADIO will monitor the business success
        and drive efficiencies, innovations and best practices across
        the STADIO Group.

4.1.10. At the Listing Date, the STADIO Group had:

        -       3 registered higher education institutions, namely Embury,
                AFDA and the Southern Business School (as more fully
                described below) that have been operating for between 17 and
                23 years;

        -       5 faculties, namely (i) Education; (ii) Commerce and
                Business; (iii) IT; (iv) Law and (v) Arts;

        -       28 accredited programmes, ranging from higher certificates
                and diplomas to post graduate degrees (including masters’
                degrees);

        -       approximately 22 new courses/programmes in the process of
                development and accreditation, which will be offered by the
                STADIO Group from the commencement of the 2018, 2019 or 2020
                academic years;

        -       10 registered campuses/sites, including sites in Gauteng,
                the Western Cape, Kwa-Zulu Natal, Eastern Cape, Botswana
                (Gaborone) and Namibia (Windhoek); and

        -       approximately 12 979 registered students.

4.1.11. STADIO has subsequently increased its programme offerings
        through the acquisition of Milpark as announced on SENS on
        13 October 2017  and   LISOF  as  announced   on  SENS  on
        26 October 2017.

4.1.12. STADIO will grow its business by focussing on:

4.1.12.1.   the acquisition of reputable higher education institutions,
            aligned with STADIO’s Multiversity strategy and ethos, with
            the aim to accumulate a wide spread of programmes and
            qualifications in various fields of higher education;

4.1.12.2.   optimising the utilization of STADIO’s newly constructed
            facilities;

4.1.12.3.   promoting the growth of existing brands. This will include:

            -    geographic expansion through rolling out the brands to new
                 locations;

            -    accrediting   further  undergraduate and  post-graduate
                 degrees, diplomas and higher certificate qualifications
                 across various brands;
             -   investing in focused marketing across the various brands
                 and products of the STADIO Group; and

             -   expanding distance learning offerings across the brands
                 (key qualifications to be accredited on both distance
                 learning and contact learning modes of delivery); and

4.1.12.4.    expanding into greenfield opportunities by exploring its
             offering into new faculties, such as Engineering as well as
             Health and Sciences, in due course.

4.2.     PROSPECTS

4.2.1.     STADIO’s objective is to facilitate, through its subsidiaries,
           access to quality higher education, giving its students
           realistic   opportunities  of  finding   or  creating   future
           employment.

4.2.2.     Through implementing its growth strategy, the details of which
           are set out in paragraph 4.1.12 above, the STADIO Group’s
           objective is to increase its student enrolments (across both
           the contact and distance learning modes of delivery) initially
           to 35 000 students in the medium term and then to approximately
           56 000 students by 2026, earning a profit after taxation of
           approximately R500 million (also by 2026). STADIO believes that
           the aforementioned target can be achieved through deploying:
           (i) the capital of R840 million raised from the renounceable
           rights offer that STADIO made to its shareholders following the
           Listing and the Private Placement; (ii) internally generated
           cash; and (iii) debt funding.

           PLEASE NOTE THAT THE AFOREGOING STATEMENT OF STADIO’S OBJECTIVE
           HAS NOT BEEN REVIEWED OR REPORTED ON BY STADIO’S AUDITORS OR BY
           AN INDEPENDENT REPORTING ACCOUNTANT NOR IS SAME GUARANTEED. IT
           IS HOWEVER AN OBJECTIVE THAT STADIO WISHES TO ACHIEVE BY 2026.

4.2.3.     Over time however, STADIO’s vision is to increase its reach to
           100 000 students.

4.2.4.     Given the opportunities in the sector and the demand for quality
           higher education, the STADIO Board is of the opinion that
           STADIO’s prospects are very favourable.

4.3.     BROAD-BASED   BLACK   ECONOMIC   EMPOWERMENT   STRATEGY   AND   PRIVATE
         PLACEMENT

4.3.1.   STADIO recognises the importance of social and economic
         transformation in the South African environment and intends to
         implement the Private Placement by way of offering the Private
         Placement Shares to Black Persons and Brimstone as part of its
         larger B-BBEE strategy.

4.3.2.   In terms of the Private Placement, STADIO will raise
         approximately R200 million by way of an offer for subscription
         to Invited Investors for approximately 67 000 000 to 80 000 000
         (but no more than 87 000 000) Private Placement Shares in STADIO
         at the Private Placement Issue Price.

4.3.3.   Subject to the discretion of the Board, only Brimstone and
         Invited Investors who are Black Persons are entitled to
         participate in the Private Placement.

4.3.4.   Brimstone will subscribe for approximately 40 000 000 Private
         Placement Shares in terms of the Private Placement on a
         preferential basis.

4.3.5.   The minimum subscription amount per Black Employee in terms of
         the Private Placement shall be R20 000.

4.3.6.   The minimum subscription amount per Black Person other than
         Black Employees, in terms of the Private Placement is R50 000.

4.3.7.   The Private Placement Shares will be issued at the Private
         Placement Issue Price. The Private Placement Issue Price will
         be the lower of R2.96 and the Discounted Trading Price (being
         the VWAP of a Share for the 30 trading day period after the
         Listing Date, less a 20% discount, subject to the condition
         precedent as set out in paragraph 4.3.12 below). The intention
         being for Invited Investors to enjoy the benefit should the
         Discounted Trading Price be lower than R2.96. The final Private
         Placement Issue Price shall be provided to Invited Investors by
         PSG Capital on or about Tuesday, 14 November 2017, which is well
         before the closing date of the Private Placement.

4.3.8.   The Private Placement Shares will be allotted subject to the
         provisions of the MOI and will rank pari passu in all respects
         including distributions, with all existing issued STADIO Shares.

4.3.9.   There are no convertibility or redemption provisions relating
         to any Private Placement Shares.

4.3.10. The Private Placement Shares will only be issued in
        Dematerialised form. No certificated Private Placement Shares
        will be issued.

4.3.11. No fraction of Private Placement Shares will be offered in terms
        of the Private Placement.

4.3.12. Condition Precedent

         The Private Placement is subject to the condition precedent
         that, if the Discounted Trading Price is lower than R2.50 per
         STADIO Share, the Board resolves that it still wishes to proceed
         with the Private Placement.
4.3.13. Underwriting

4.3.13.1.   Brimstone has agreed to underwrite the balance of the Private
            Placement Shares not taken up by Black Persons.

4.3.13.2.   Brimstone will not be entitled to any underwriting or
            placement fee in respect of the underwriting of the balance
            of the Private Placement Shares or for subscribing for the
            Brimstone Private Placement Shares.

4.3.14. Lock-In

4.3.14.1.   All Private Placement Shares issued as part of the Private
            Placement will be subject to a Lock-In period of 7 years,
            during which period, the holders of Private Placement Shares
            shall only be allowed to sell their Private Placement Shares
            to other Black Persons, which have been verified and approved
            by STADIO having considered, inter alia, the potential
            shareholder base that the Board wishes to achieve, when
            granting such approval. In addition, the purchaser will be
            required to take the same steps and open the same accounts as
            prescribed in paragraph 4.3.14.2 below before any Private
            Placement Shares may be transferred to such purchaser.

4.3.14.2.   In order to participate in the Private Placement and to
            facilitate the Lock-In, applicants will be required to open
            a brokerage account with PSG Wealth.

4.3.14.3.   The brokerage account opened with PSG Wealth will be a
            restricted account in terms of which the holders of Private
            Placement Shares will not be able to sell their Private
            Placement Shares unless the purchaser of the Private Placement
            Shares is a Black Person, verified and approved by STADIO.
            For the avoidance of doubt, there is no obligation on STADIO
            to set up a trading platform to facilitate trade in the
            Private Placement Shares and it is not STADIO’s intention to
            do so at present.

4.3.14.4.   Following the expiry of a 7-year Lock-In period from the
            listing date of the Private Placement Shares, all restrictions
            in relation to the trading of the Private Placement Shares
            will fall away.

4.3.14.5.   In order to open a brokerage account at PSG Wealth, Invited
            Investors    should    contact    Siphokazi  Melamane    at
            wealth@psg.co.za or 0860 000 368.

4.3.14.6.   PSG Wealth will not charge any monthly administration fees to
            the holders of Private Placement Shares during the Lock-In
            Period.
4.3.15. Use of proceeds from Private Placement

           The capital raised in terms of the Private Placement will be
           used to fund the acquisition of land and the development of
           existing campuses to facilitate growth, for working capital
           purposes and to build up the capital resources for future
           opportunities.

5.     COPIES OF THE PROSPECTUS

       A copy of the Prospectus will be available on STADIO’s website
       (www.stadio.co.za) from today, Monday, 30 October 2017. Copies of
       the Prospectus may also be obtained between 8:00 and 17:00 on
       Business   Days    from   Monday,   30 October 2017  to   Monday,
       27 November 2017 at the following addresses:

       STADIO Holdings Limited
       Unit 13, San Domenico
       10 Church Street
       Durbanville, 7550

       PSG Capital Proprietary Limited
       1st Floor, Ou Kollege
       35 Kerk Street
       Stellenbosch, 7599

       and at

       Bowmans Building
       2nd Floor
       11 Alice Lane
       Sandhurst
       Sandton, 2196

6.     ACTION REQUIRED BY INVITED INVESTORS

6.1.     In order to participate in the Private Placement and to facilitate
         the Lock-In, applicants will be required to open a brokerage
         account with PSG Wealth.

6.2.     In order to open a brokerage account at PSG Wealth, Invited
         Investors should contact Siphokazi Melamane at wealth@psg.co.za
         or 0860 000 368. For the purpose of opening such brokerage
         accounts, Invited Investors will be required to submit the
         following information and/or documents:

6.2.1.     copy of South Africa identity document (for South African
           citizens) or copy of passport (for foreign nationals);

6.2.2.     proof of address which is less than three months old (for example
           utility bill, store account statement, bank statement, DSTV
           account statement, municipal letter) or, if not available, a
           declaration by a third party confirming address together with
           copy of third party's identity documents and proof of address
           (less than three months old);

6.2.3.     copy of SARS document confirming income tax number; and

6.2.4.     copy of bank statement confirming banking details (less than
           three months old).

6.3.     PSG Wealth will not charge any monthly administration fees to the
         holders of Private Placement Shares during the Lock-In Period.

6.4.     Invited Investors are to provide PSG Capital with their completed
         Application Form by 17:00 on Monday, 27 November 2017.

6.5.     All Application Forms submitted must be accompanied by a certified
         copy of the applicant’s identity document.

6.6.     Application Forms must be completed in accordance with the
         provisions of the Prospectus and the instructions contained in
         the Application Form, which is attached to the Prospectus and
         which will be made available to Invited Investors.

6.7.     Other than as detailed in the Application Form, no documentary
         evidence of capacity to apply need accompany the Application Form,
         but STADIO reserves the right to call upon any applicant to submit
         such evidence for noting and, which evidence will be held on file
         with STADIO or the Transfer Secretaries or returned to the
         applicant at the applicant’s risk.

6.8.     No payment should be submitted with the Application Form delivered
         to the Sole Bookrunner, PSG Capital. Applicants must make the
         necessary arrangements to enable their CSDP or Broker to make
         payment for the allocated Private Placement Shares on the
         settlement date, which is expected to be Monday, 4 December 2017,
         in accordance with each applicant’s agreement with their CSDP or
         Broker.

6.9.     Invited Investors must ensure that their accounts with their CSDP
         or Broker is sufficiently funded for payment to be paid in respect
         of the Private Placement Shares allocated to them in terms of the
         Private Placement on the date that their Application Form is
         submitted. Failure to do so may result in their application for
         Private Placement Shares being rejected.

6.10. Queries in relation to Private Placement

         Should you have any specific queries with regards to the Private
         Placement, you are welcome to contact Willie Honeyball on
         willieh@psgcapital.com or 021-887-9602 / 071-173-4729; or
         Johannes Human on johannesh@psgcapital.com or 021-887-9602 / 074-
         894-7189.

Durbanville
30 October 2017

Transaction Advisor,   Sole   Bookrunner   and   Sponsor:   PSG   Capital
Proprietary Limited

Legal Advisor: Cliffe Dekker Hofmeyr

Auditor: PricewaterhouseCoopers Incorporated

Date: 30/10/2017 09:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
 the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, 
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
 information disseminated through SENS.

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