Dealings in securities by an associate of directors Brait SE (Registered in Malta as a European Company) (Registration No.SE1) Share code: BAT ISIN: LU0011857645 Bond code: WKN: A1Z6XC ISIN: XS1292954812 LEI code: 549300VB8GBX4UO7WG59 (“Brait”) DEALINGS IN SECURITIES BY AN ASSOCIATE OF DIRECTORS In accordance with the requirements of European Union regulations, the notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them is set out below: 1. Details of the person discharging managerial responsibilities/person closely associated a) Name Fleet Holdings Limited 2. Reason for the notification a) Position / status Associate* b) Initial notification / Initial Notification amendment 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Brait SE b) LEI 549300VB8GBX4UO7WG59 4. Details of the transaction(s) section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial Ordinary shares instrument, type of instrument Identification code BAT ISIN: LU0011857645 b) Nature of the transaction Purchase of Ordinary Shares c) Price(s) and volume(s) Price(s) Volume(s) R56.26 327,513 d) Aggregated information Aggregated volume 327,513 Price R56.26 e) Date of the transaction 14 September 2017 f) Place of the transaction Off market * Purchases were made by Fleet Holdings Limited, a Mauritius company of which D Boodhoo and BI Childs are directors. D Boodhoo and BI Childs are also directors of Brait’s wholly owned subsidiary Brait Mauritius Limited. Malta 19 September 2017 Brait’s primary listing is on the Euro MTF market of the Luxembourg Stock Exchange and its secondary listing is on the Johannesburg Stock Exchange. Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 19/09/2017 05:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.