Wrap Text
Pricing Announcement
Steinhoff Africa Retail Limited
(Previously K2017221869 (South Africa) Proprietary Limited)
(Incorporated in the Republic of South Africa)
(Registration number: 2017/221869/06)
Share Code: SRR
ISIN: ZAE000247995
(“STAR” or the “Company”)
NOT FOR DISTRIBUTION, PUBLICATION OR RELEASE, IN WHOLE OR IN PART DIRECTLY OR INDIRECTLY, IN OR
INTO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR ANY OTHER JURISDICTION IN WHICH THE
DISTRIBUTION, PUBLICATION OR RELEASE WOULD BE UNLAWFUL. THIS ANNOUNCEMENT IS NOT A
PROSPECTUS AND NOT AN OFFER OF SECURITIES FOR SALE IN ANY JURISDICTION, INCLUDING IN THE UNITED
STATES, CANADA, AUSTRALIA OR JAPAN.
PRICING ANNOUNCEMENT
1. RESULTS OF THE PRIVATE PLACEMENT
With reference to STAR’s Pre-listing Statement dated 4 September 2017 (“Pre-listing Statement”) and
the announcements released on 23 August 2017 and 4 September 2017, regarding the private
placement by way of an offer for subscription by the Company of its ordinary shares (“Shares”), subject
to certain conditions (“Private Placement”), the Company advises that it has successfully raised an
aggregate amount of R15.4 billion, through the placement of 750 million Shares (“Placement Shares”)
at a price of R20.50 per Share (“Placement Price”). The Placement Shares will, upon their issue,
represent approximately 21.74% of the total issued Shares immediately after Listing (as defined below).
As part of STAR’s commitment to the development and support of the South African government’s
Black Economic Empowerment (“BEE”) initiatives, it has placed to Lancaster 101 (RF) Proprietary
Limited (“Lancaster 101”), on a preferential basis, and Lancaster 101 has agreed to subscribe for,
302 439 024 of the Placement Shares at the Placement Price, representing an aggregate amount of
approximately R6.2 billion (“BEE Placement”). The BEE Placement will represent approximately 8.77% of
the total issued Shares immediately after Listing (as defined below). The Private Placement excluding
the BEE Placement was 4.8 times oversubscribed.
The bookbuild process in relation to the Private Placement closed on Thursday, 14 September 2017.
The settlement date and expected date of the listing of STAR (“Listing”), which is subject to
confirmation that a spread of shareholders has been achieved that is acceptable to the securities
exchange operated by the JSE Limited, is expected to be Wednesday, 20 September 2017
(“Settlement Date”).
Based on a total of 3 450 000 000 Shares in issue at the Settlement Date, the Placement Price implies a
total market capitalisation of R70.7 billion for STAR. The proceeds from the Private Placement (net of
costs) will be distributed to subsidiaries of Steinhoff International.
2. OVERALLOTMENT OPTION
A further 50 000 000 existing Shares (“Overallotment Shares”) were allotted to invited investors by a
subsidiary (“Overallotment Shareholder”) of Steinhoff International Holdings N.V. (“Steinhoff
International”) at the Placement Price. The Overallotment Shares were placed pursuant to an option
(“Overallotment Option”) which the Overallotment Shareholder has granted to the stabilisation
manager, Citigroup Global Markets Limited (“Stabilisation Manager”), for a period commencing on
the Settlement Date and ending 30 days thereafter (“Stabilisation Period”).
The Stabilisation Manager, acting on behalf of the Joint Global Coordinators (as set out below and as
defined in the Pre-Listing Statement), may effect transactions, subject to applicable laws and
regulations and only during the Stabilisation Period, which may support the market price of the Shares.
Such stabilisation, if commenced, may be discontinued at any time without prior notice and will in any
event be discontinued after the Stabilisation Period. There is, however, no assurance that the
Stabilisation Manager will undertake any stabilisation actions.
3. LOCK-UP ARRANGEMENTS
Steinhoff International and its subsidiaries will continue to hold 2 700 000 000 Shares representing
approximately 78.26% of the total issued Shares immediately after the Listing (assuming no exercise of
the Overallotment Option).
Subject to certain exceptions, including the issuance of the Shoprite Consideration Shares (as defined
in the Pre-listing Statement) and a placement to a limited number of institutional investors of Shares
with a market value not exceeding the Rand equivalent of USD 50 million, the Company has entered
into a 180-day share lock-up with the Joint Global Coordinators.
Steinhoff Africa Holdings Proprietary Limited and Lancaster 101 have also entered into a 180-day share
lock-up agreement subject to certain customary exceptions.
Stellenbosch
15 September 2017
PSG Capital CITI Investec Morgan Stanley RMB
TRANSACTION AND JOINT GLOBAL JOINT GLOBAL JOINT GLOBAL JOINT GLOBAL
CORPORATE COORDINATOR COORDINATOR COORDINATOR COORDINATOR
SPONSOR
Cliffe Dekker Hofmeyer Linklaters Girard Hayward INC
SOUTH AFRICAN INTERNATIONAL SOUTH AFRICAN Deloitte
LEGAL ADVISOR TO LEGAL ADVISOR TO LEGAL ADVISOR TO INDEPENDENT REPORTING
THE COMPANY THE COMPANY THE COMPANY ACCOUNTANT
Freshfields Bruckhaus Deringer Bowmans
INTERNATIONAL LEGAL SOUTH AFRICAN LEGAL
ADVISOR TO THE JOINT ADVISOR TO THE JOINT J.P. Morgan Standard Bank
GLOBAL COORDINATORS GLOBAL COORDINATORS JOINT BOOKRUNNER JOINT BOOKRUNNER
AND JOINT BOOKRUNNERS AND JOINT BOOKRUNNERS
DISCLAIMER
The contents of this announcement have been prepared by and are the sole responsibility of STAR.
The information contained in this announcement is for background purposes only and does not purport to be full or
complete. No reliance may be placed by any person for any purpose on the information contained in this
announcement or its accuracy, fairness or completeness.
This announcement does not constitute or form a part of any offer or solicitation to purchase or subscribe for securities
to any person in the United States, Australia, Canada or Japan or in any jurisdiction to whom or in which such offer or
solicitation is unlawful. The securities referred to herein (the “Shares”) may not be offered or sold in the United States
unless registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) or offered in a transaction
exempt from, or not subject to, the registration requirements of the Securities Act. The offer and issue of the Shares
has not been, and will not be, registered under the Securities Act or under the applicable securities laws of Australia,
Canada or Japan. Subject to certain exceptions, the Shares referred to herein may not be offered or sold in Australia,
Canada or Japan or to, or for the account or benefit of, any national, resident or citizen of Australia, Canada or
Japan. There will be no public offer of securities in the United States, Canada, Australia and Japan.
This announcement does not constitute or form a part of any offer or solicitation or advertisement to purchase and/or
subscribe for Shares in South Africa, including an offer to the public for the sale of, or subscription for, or the solicitation
of an offer to buy and/or subscribe for, shares as defined in the South African Companies Act No. 71 of 2008, as
amended (“South African Companies Act”) and will not be distributed to any person in South Africa in any manner
that could be construed as an offer to the public in terms of the South African Companies Act. In South Africa this
announcement is directed only at (i) persons falling within the exemptions set out in section 96(1)(a) or (ii) persons
who subscribe, as principal, for Shares at a total contemplated acquisition cost equal to or greater than R1 000 000,
as envisaged in section 96(1)(b), of the Act, and in each case to whom the Private Placement is specifically
addressed (all such persons in (i) and (ii) being referred to as “relevant persons”). The Private Placement and any
other investment activity to which this announcement relates will only be available to, and will only be engaged with,
relevant persons. Any person who is not a relevant person should not act on this announcement or any of its contents.
This announcement does not, nor does it intend to, constitute a “registered prospectus”, as contemplated by the
South African Companies Act.
The information contained in this announcement constitutes factual information as contemplated in section 1(3)(a)
of the South African Financial Advisory and Intermediary Services Act, 37 of 2002, as amended and should not be
construed as an express or implied recommendation, guide or proposal that any particular transaction in respect of
the Shares or in relation to the business or future investments of the Company is appropriate to the particular
investment objectives, financial situations or needs of a prospective investor, and nothing in this announcement
should be construed as constituting the canvassing for, or marketing or advertising of, financial services in South
Africa.
This announcement is not for publication or distribution, directly or indirectly, in or into the United States (including its
territories and possessions, any State of the United States and the District of Columbia), Australia, Canada or Japan.
The distribution of this announcement may be restricted by law in certain jurisdictions and persons into whose
possession any document or other information referred to herein should inform themselves about and observe any
such restriction. Any failure to comply with these restrictions may constitute a violation of the securities laws of any
such jurisdiction.
In member states of the European Economic Area (each, a “Relevant Member State”), this announcement and any
offer if made subsequently is directed only at persons who are “qualified investors” within the meaning of the
Prospectus Directive (“Qualified Investors”). For these purposes, the expression “Prospectus Directive” means
Directive 2003/71/EC (and amendments thereto, including the 2010 PD Amending Directive, to the extent
implemented in a Relevant Member State), and includes any relevant implementing measure in the Relevant
Member State and the expression “2010 PD Amending Directive” means Directive 2010/73/EU. In the United Kingdom
this announcement is directed exclusively at Qualified Investors (i) who have professional experience in matters
relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion)
Order 2005, as amended (the “Order”) or (ii) who fall within Article 49(2)(A) to (D) of the Order, and (iii) to whom it
may otherwise lawfully be communicated, and any investment activity to which it relates will only be engaged in
with such persons and it should not be relied on by anyone other than such persons.
Copies of this announcement are not being made and may not be distributed or sent into the United States, Canada,
Australia or Japan.
This announcement may include statements that are, or may be deemed to be, “forward-looking statements”. These
forward-looking statements may be identified by the use of forward-looking terminology, including the terms
“believes”, “estimates”, “plans”, “projects”, “anticipates”, “expects”, “intends”, “may”, “will” or “should” or, in each
case, their negative or other variations or comparable terminology, or by discussions of strategy, plans, objectives,
goals, future events or intentions. Forward-looking statements may and often do differ materially from actual results.
Any forward-looking statements reflect the Company’s current view with respect to future events and are subject to
risks relating to future events and other risks, uncertainties and assumptions relating to the Company’s business, results
of operations, financial position, liquidity, prospects, growth and strategies. Forward-looking statements speak only as
of the date they are made.
Each of the Company, Steinhoff International, Citigroup Global Markets Limited (“Citigroup”), Investec Bank Limited
(“Investec”), J.P. Morgan Securities plc (“J.P. Morgan”), Morgan Stanley & Co. International plc (“Morgan Stanley”),
PSG Capital Proprietary Limited (“PSG Capital”), Rand Merchant Bank, a division of FirstRand Bank Limited (“RMB”)
and The Standard Bank of South Africa Limited (“Standard Bank”) and their respective affiliates expressly disclaims
any obligation or undertaking to update, review or revise any forward looking statement contained in this
announcement whether as a result of new information, future developments or otherwise.
Any subscription of Shares in the proposed Private Placement should be made solely on the basis of the information
contained in the Pre-listing Statement to be issued by the Company in connection with the Private Placement. The
information in this announcement is subject to change. Before subscribing for or purchasing any Shares, persons
viewing this announcement should ensure that they fully understand and accept the risks which will be set out in the
Pre-listing Statement when published. No reliance may be placed for any purpose on the information contained in
this announcement or its accuracy or completeness. This announcement does not constitute or form part of any offer
or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for any Shares or any other securities
nor shall it (or any part of it) or the fact of its distribution, form the basis of, or be relied on in connection with, any
contract therefor.
The date of the Listing may be influenced by a variety of factors which include market conditions. There is no
guarantee that Listing will occur and you should not base your financial decisions on the Company’s intentions in
relation to Listing at this stage. Acquiring investments to which this announcement relates may expose an investor to
a significant risk of losing all of the amount invested. Persons considering making such investments should consult an
authorised person specialising in advising on such investments. This announcement does not constitute a
recommendation concerning the Private Placement. The value of shares can decrease as well as increase. Potential
investors should consult a professional advisor as to the suitability of the Private Placement for the person concerned.
None of Citigroup, Investec, J.P. Morgan, Morgan Stanley, PSG Capital, RMB and Standard Bank or any of their
respective directors, officers, employees, advisers or agents accepts any responsibility or liability whatsoever for/or
makes any representation or warranty, express or implied, as to the truth, accuracy or completeness of the
information in this announcement (or whether any information has been omitted from the announcement) or any
other information relating to the Company, its subsidiaries or associated companies, whether written, oral or in a visual
or electronic form, and howsoever transmitted or made available or for any loss howsoever arising from any use of
the announcement or its contents or otherwise arising in connection therewith.
Each of Citigroup, Investec, J.P. Morgan, Morgan Stanley, PSG Capital, RMB and Standard Bank is acting exclusively
for STAR and Steinhoff International and no-one else in connection with the Private Placement. They will not regard
any other person as their respective clients in relation to the Private Placement and will not be responsible to anyone
other than STAR and Steinhoff International for providing the protections afforded to their respective clients, nor for
providing advice in relation to the Private Placement, the contents of this announcement or any transaction,
arrangement or other matter referred to herein.
Morgan Stanley and J.P. Morgan are authorised in the United Kingdom by the PRA and regulated in the United
Kingdom by the Prudential Regulation Authority and the Financial Conduct Authority.
In connection with the Private Placement, each of Citigroup, Investec, J.P. Morgan, Morgan Stanley, RMB and
Standard Bank and any of their respective affiliates, may take up a portion of the Shares as a principal position and
in that capacity may retain, purchase, sell, offer to sell or otherwise deal for their own accounts in such Shares and
other securities of STAR or related investments in connection with the Private Placement or otherwise. Accordingly,
references in the Pre-listing Statement, once published, to the Shares being issued, offered, subscribed, acquired,
placed or otherwise dealt in should be read as including any issue or offer to, or subscription, acquisition, placing or
dealing by any of Citigroup, Investec, J.P. Morgan, Morgan Stanley, RMB and Standard Bank and any of their
respective affiliates acting in such capacity. In addition, Citigroup, Investec, J.P. Morgan, Morgan Stanley, RMB and
Standard Bank may enter into financing arrangements and swaps in connection with which they or their affiliates
may from time to time acquire, hold or dispose of Shares. None of Citigroup, Investec, J.P. Morgan, Morgan Stanley,
RMB and Standard Bank nor any of their respective affiliates intend to disclose the extent of any such investment or
transactions otherwise than in accordance with any legal or regulatory obligations to do so.
In connection with the Private Placement, Citigroup, as Stabilisation Manager, or any of its agents may, subject to
the JSE Listings Requirements and other applicable law, over-allot Shares or effect other transactions with a view to
supporting the market price of the Shares at a level higher than that which might otherwise prevail for a limited period
after the date of the Listing. There will be no obligation on the stabilisation manager to enter into such transactions
and there is no assurance that stabilising transactions will be undertaken. Such stabilising measures, if commenced,
may be discontinued at any time without prior notice. Such stabilising action may be undertaken at any time during
the period commencing on the date of the Listing and may under no circumstances continue beyond the 30th
calendar day after the date of the Listing. Save as required by law or regulation, neither the Stabilisation Manager
nor any of its agents intends to disclose the extent of any stabilisation transactions conducted in relation to the Private
Placement.
Date: 15/09/2017 10:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE').
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct,
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
information disseminated through SENS.
Sharenet Sites 
