PREMIER FOOD AND FISHING LIMITED - Change of name, distribution of Circular and notice of General Meeting

Change of name, distribution of Circular and notice of General Meeting

PREMIER FOOD AND FISHING LIMITED
(previously Sekunjalo Industrial Holdings Proprietary Limited)
(Incorporated in the Republic of South Africa)
(Registration number 1998/018598/06)
Share code: PFF, ISIN: ZAE000238309
(“PFF” or “the Company”)

CHANGE OF NAME, DISTRIBUTION OF CIRCULAR AND NOTICE OF GENERAL MEETING

1.   INTRODUCTION AND RATIONALE

1.1. Shareholders are hereby advised that the directors of PFF wish to
     propose that the name of the Company be changed to Premier Fishing
     and Brands Limited (“Change of Name”).

1.2. The rationale for the Change of Name is to remove potential
     confusion in the market that may exist with Premier FMCG Proprietary
     Limited, by replacing the word “Food” in its name with the word
     “Brands”.

2.   DISTRIBUTION OF CIRCULAR AND NOTICE OF GENERAL MEETING

2.1. PFF shareholders are further advised that a circular (“Circular”),
     containing all the relevant information relating to the Change of
     Name, will be distributed today, Tuesday, 8 August 2017. The
     Circular also incorporates a notice convening a general meeting of
     PFF shareholders (“General Meeting”) for the purpose of considering,
     and, if deemed fit, passing, with or without modification, the
     resolutions to effect the Change of Name in terms of the notice of
     General Meeting attached to and forming part of the Circular.

2.2. The General Meeting of PFF shareholders will be held at the PFF head
     office, at Quay 7, Breakwater Boulevard, East Pier, Victoria &
     Alfred Waterfront, Cape Town at 10:00 on Thursday, 14 September
     2017.

2.3. The Circular will also be available on the Company’s website at
     www.premierfishing.co.za from today, Tuesday, 8 August 2017.

2.4. The Company further confirms that African Equity Empowerment
     Investments Limited, currently holding 55% of the shares in PFF, has
     provided the Company with an irrevocable undertaking to vote in
     favour of the resolutions to effect the Change of Name.

3.   IMPORTANT DATES AND TIMES

     Shareholders are referred to the table below setting out important
     dates and times in relation to the Change of Name.

                                                                  2017

Record date to determine which Shareholders            Friday, 28 July
are eligible to receive notice of the General
Meeting

Circular incorporating notice of General             Tuesday, 8 August
Meeting, application for electronic
participation at the General Meeting and form
of proxy, posted to PFF Shareholders

Announcement on SENS relating to the issue of        Tuesday, 8 August
the Circular, details of the General Meeting
and declaration of the Change of Name

Announcement in the press relating to the          Thursday, 10 August
issue of the Circular and details of the
General Meeting

Last day to trade in order to be eligible to      Tuesday, 5 September
vote at the General Meeting

Record date to be eligible to vote at the          Friday, 8 September
General Meeting

Last day to lodge forms of proxy with the        Tuesday, 12 September
Transfer Secretaries for administrative                    
purposes only in respect of the General
Meeting at 10:00 on

Forms of proxy may be handed to the chairman    Thursday, 14 September
of the General Meeting, at any time before the            
proxy exercises any rights at the General
Meeting on

General Meeting of PFF Shareholders held at     Thursday, 14 September
10:00 on                                                   

Results of the General Meeting released on      Thursday, 14 September
SENS on or about                                           

Change of Name special resolution lodged with     Friday, 15 September
CIPC for registration

Expected date of CIPC registration of Change      Monday, 25 September
of Name special resolution

Expected release on SENS of the finalisation     Tuesday, 26 September
announcement in respect of the Change of Name              
by 11:00

Expected publication in the press of the       Wednesday, 27 September
finalisation announcement in respect of the                
Change of Name

Expected last day to trade prior to the Change      Tuesday, 3 October
of Name trading ex

Expected termination date for trading under       Wednesday, 4 October
the name of "Premier Food and Fishing Limited"
and commencement of trading under the new name
"Premier Fishing and Brands Limited", under
share code "PFB", short name "PFB" and ISIN
ZAE000247516 from the commencement of trade

Expected record date for the Change of Name          Friday, 6 October

Expected date that the accounts of                   Monday, 9 October
Dematerialised Shareholders with their CSDP's
or brokers will be updated with the new name

Expected date that new share certificates will       Monday, 9 October
be issued to Certificated Shareholders, posted
by registered post, at their risk

Notes:

1. The above dates and times are subject to change. Any material changes will be
   released on SENS.
2. All times quoted in this Circular are local times in South Africa.
3. If the General Meeting is adjourned or postponed, forms of proxy submitted for
   the initial General Meeting will remain valid in respect of any adjournment or
   postponement of the General Meeting unless the contrary is stated on such
   forms of proxy.
4. Shareholders may not dematerialise or re-materialise their Shares after the
   last day to trade.
5. Shareholders are reminded that shares in companies listed on the JSE can no
   longer be bought or sold on the JSE unless they have been dematerialised onto
   the Strate system. It is therefore suggested that PFF Certificated
   Shareholders should consider dematerialising their Shares and replacing them
   with electronic records of ownership. In this regard, Shareholders may
   contact either their own broker or a preferred CSDP, details of which are
   available from Strate at queries@strate.co.za or telephone +27 11 759 5300 or
   fax +27 11 759 5505.


Cape Town
8 August 2017


PSG Capital Proprietary Limited
Transaction Adviser and Sponsor

Cliffe Dekker Hofmeyr Incorporated
Attorneys

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