Voluntary announcement: acquisition of a 75% interest in Cruz Vodka Distell Group Limited Incorporated in the Republic of South Africa (Registration number 1988/005808/06) Share code: DST ISIN: ZAE000028668 ("Distell") VOLUNTARY ANNOUNCEMENT: ACQUISITION OF A 75% INTEREST IN CRUZ VODKA 1. Introduction Shareholders are hereby advised that Distell has entered into a partnership on Cruz Vodka with Blue Sky Brand Company Proprietary Limited (“BSBC”) by agreeing to acquire a 75% shareholding in the company that will own the rights to the Cruz Vodka brand and business worldwide (the “Transaction”). BSBC will hold the remaining 25% shareholding and will be integrally involved in the Cruz Vodka brand going forward. 2. About Cruz Vodka Cruz Vodka is the fastest growing luxury imported vodka in South Africa and has strong quality credentials. Cruz Vintage Black Vodka has won numerous gold medals at leading international competitions such as London Vodka Masters, Consumer Choice Awards USA, SIP Awards USA and Fifty Best Vodka’s New York. Made from hand selected American wheat, Cruz Vodka is available in Vintage Black and four flavoured varietals. 3. Strategic rationale Distell is one of Africa’s leading producers and marketers of spirits, ciders and wines. The Transaction strengthens Distell’s portfolio in the premium vodka category, one of the fastest growing spirits categories in South Africa and which is expected to continue exhibiting strong growth in the future. Cruz Vodka will immediately benefit from Distell’s distribution network in South Africa and the rest of Africa. 4. Categorisation of the Transaction The Transaction consideration represents less than 5% of Distell’s market capitalisation and as such, does not trigger the categorisation requirements in terms of the Listings Requirements of the JSE Limited. Stellenbosch 24 April 2017 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 24/04/2017 12:25:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.