Distribution of Circular and Notice of General Meeting TASTE HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration number 2000/002239/06) Share code: TAS ISIN: ZAE000081162 (“Taste” or “the Company”) DISTRIBUTION OF CIRCULAR AND NOTICE OF GENERAL MEETING DISTRIBUTION OF CIRCULAR Shareholders are referred to the “Taste to Focus on Food in the Future” announcement released on SENS on 4 April 2017, and using the terms defined therein unless otherwise stated, are hereby advised that the circular containing full details of the changes to the Memorandum of Incorporation and Waiver of Mandatory Offer and incorporating a notice to convene a General Meeting of Taste Shareholders in order to consider and, if deemed fit, to pass, with or without modification, the Resolutions necessary to approve the changes to the Memorandum of Incorporation and Waiver of Mandatory Offer, has been distributed today, 12 April 2017. The circular is available on the Company’s website at: www.tasteholdings.co.za. NOTICE OF GENERAL MEETING Notice is hereby given that the General Meeting will be held at 10:00 on Wednesday, 17 May 2017, at the registered office of Taste, 12 Gemini Street, Linbro Business Park, Sandton, 2065 to consider and, if deemed fit, to pass with or without modification, the business stated in the Notice of General Meeting, which is contained in the Circular. The Board has determined that, in terms of section 62(3)(a), as read with section 59 of the Companies Act, the record date for the purposes of determining which Shareholders of the Company are entitled to receive notice of the General Meeting is Friday, 7 April 2017 and only Shareholders who are registered in the securities register of the Company on Friday, 12 May 2017, will be entitled to participate in and vote at the General Meeting. Accordingly, the last day to trade in Taste Shares in order to be recorded in the Register in order to be entitled to attend, participate in and vote at the General Meeting is Tuesday, 9 May 2017. Johannesburg 12 April 2017 Sponsor and Corporate Advisor Merchantec Capital Date: 12/04/2017 04:59:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.