Notification and public disclosure of transactions British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM On 3 April 2017, awards of shares made under the 2014 International Share Reward Scheme vested in accordance with the rules of the British American Tobacco International Employee Share Ownership Plan and the Trustee of the Plan transferred accrued dividend shares to the following persons discharging managerial responsibilities. Details of the transactions, including subsequent sales of shares where applicable, are set out below. 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Jerome Abelman 2 Reason for the notification a) Position/status Director, Legal & External Affairs and General Counsel b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Transaction 1 a) Description of the financial instrument, type of instrument Ordinary shares of 25p each Identification code GB0002875804 b) Nature of the transaction Vesting of shares under the International Share Reward Scheme (2014 Award) c) Price(s) and volume(s) Price(s) Volume(s) £33.355 73 d) Aggregated information - Aggregated volume 73 - Price £33.355 e) Date of the transaction 2017-04-03 f) Place of the transaction London Stock Exchange (XLON) Transaction 2 a) Description of the financial instrument, type of instrument Ordinary shares of 25p each Identification code GB0002875804 b) Nature of the transaction Transfer of dividend shares accrued under the International Share Reward Scheme (2014 Award). c) Price(s) and volume(s) Price(s) Volume(s) £35.87 2 £41.80 1 £49.37 1 d) Aggregated information - Aggregated volume 4 - Price £42.3467 e) Date of the transaction 2017-04-03 f) Place of the transaction London Stock Exchange (XLON) 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Jack Bowles 2 Reason for the notification a) Position/status Regional Director, Asia-Pacific b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Transaction 1 a) Description of the financial instrument, type of instrument Ordinary shares of 25p each Identification code GB0002875804 b) Nature of the transaction Vesting of shares under the International Share Reward Scheme (2014 Award) c) Price(s) and volume(s) Price(s) Volume(s) £33.355 73 d) Aggregated information - Aggregated volume 73 - Price £33.355 e) Date of the transaction 2017-04-03 f) Place of the transaction London Stock Exchange (XLON) Transaction 2 a) Description of the financial instrument, type of instrument Ordinary shares of 25p each Identification code GB0002875804 b) Nature of the transaction Transfer of dividend shares accrued under the International Share Reward Scheme (2014 Award). c) Price(s) and volume(s) Price(s) Volume(s) £35.87 2 £41.80 1 £49.37 1 d) Aggregated information - Aggregated volume 4 - Price £42.3467 e) Date of the transaction 2017-04-03 f) Place of the transaction London Stock Exchange (XLON) Transaction 3 a) Description of the financial instrument, type of instrument Ordinary shares of 25p each Identification code GB0002875804 b) Nature of the transaction Sale of shares to meet tax liability arising from the vesting under the International Share Reward Scheme (2014 Award) c) Price(s) and volume(s) Price(s) Volume(s) £52.90 25 d) Aggregated information - Aggregated volume 25 - Price £52.90 e) Date of the transaction 2017-04-03 f) Place of the transaction London Stock Exchange (XLON) 6 April 2017 Sponsor: UBS South Africa (Pty) Ltd Date: 06/04/2017 05:50:00 Produced by the JSE SENS Department. 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