BRITISH AMERICAN TOBACCO PLC - Notification and public disclosure of transactions

Notification and public disclosure of transactions

British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
("British American Tobacco p.l.c." or "the Company")


      Notification and public disclosure of transactions by persons discharging managerial
                    responsibilities and persons closely associated with them

On 31 March 2017 the independent Trustee of the British American Tobacco Group Employee Trust
released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”)
granted to the following persons discharging managerial responsibilities under the 2014 Long-Term
Incentive Plan (“2014 Award”). Subsequent sales of shares are also set out below, where applicable.

1    Details of the person discharging managerial responsibilities/person closely associated

a)   Name                               Alan Davy
2    Reason for the notification
a)   Position/status                   Director, Operations

b)   Initial notification /Amendment   Initial notification
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a)   Name                              British American Tobacco p.l.c.
b)   LEI                               213800FKA5MF17RJKT63
4    Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii)
     each type of transaction; (iii) each date; and (iv) each place where transactions have
     been conducted
a)   Description of the financial
     instrument, type of instrument    Ordinary shares of 25p each

     Identification code               GB0002875804

b)   Nature of the transaction         Exercise of options under the British American Tobacco
                                       Long-Term Incentive Plan (2014 Award)

c)   Price(s) and volume(s)
                                         Price(s)                    Volume(s)


                                         £nil                        12,707


d)   Aggregated information

     - Aggregated volume               12,707
     - Price                           £nil

e)   Date of the transaction           2017-03-31
f)   Place of the transaction          London Stock Exchange (XLON)



1    Details of the person discharging managerial responsibilities/person closely associated

a)   Name                               Andrew Gray
2    Reason for the notification
a)   Position/status                   Director, Marketing

b)   Initial notification /Amendment   Initial notification
3    Details of the issuer, emission allowance market participant, auction platform,
     auctioneer or auction monitor
a)   Name                              British American Tobacco p.l.c.
b)   LEI                               213800FKA5MF17RJKT63
4    Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii)
     each type of transaction; (iii) each date; and (iv) each place where transactions have
     been conducted


Transaction 1
a)   Description of the financial
     instrument, type of instrument    Ordinary shares of 25p each

     Identification code               GB0002875804

b)   Nature of the transaction         Exercise of options under the British American Tobacco
                                       Long-Term Incentive Plan (2014 Award)

c)   Price(s) and volume(s)
                                         Price(s)                    Volume(s)


                                         £nil                        17,472


d)   Aggregated information

     - Aggregated volume               17,472

     - Price                           £nil

e)   Date of the transaction           2017-03-31
f) Place of the transaction            London Stock Exchange (XLON)


Transaction 2
a)   Description of the financial
     instrument, type of instrument   Ordinary shares of 25p each

     Identification code              GB0002875804


b)   Nature of the transaction        Sale of shares to meet tax liability arising on exercise of
                                      Long-Term Incentive Plan options

c)   Price(s) and volume(s)
                                       Price(s)                     Volume(s)


                                       £52.89                       8,397


d)   Aggregated information


     - Aggregated volume              8,397


     - Price                          £52.89


e)   Date of the transaction          2017-03-31


f)   Place of the transaction         London Stock Exchange (XLON)




5 April 2017


Sponsor: UBS South Africa (Pty) Ltd

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