Trading Update For The 4 Months Ended 31 January 2017 Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) TRADING UPDATE FOR THE 4 MONTHS ENDED 31 JANUARY 2017 Pioneer Foods increased group turnover by 5.1% for the four months to 31 January 2017, mostly as a consequence of inflation. Contracting volumes were evident in a number of categories for varying reasons. The South African business increased turnover by 7.6%, whilst International turnover declined by 10.3%. The 2016/17 financial year, as previously indicated, will be a tale of two halves for Pioneer Foods. The first half margin and profitability will be materially impacted by non-recurring raw material vagaries. The Company, amidst the worst drought in decades, made a conscious decision to guarantee supply for South Africa’s leading premium maize meal brand, White Star, notwithstanding high raw material costs and rand volatility. Whilst value growth and market share are positive, a significant profit impact can be expected from the expensive procurement position relative to market pricing for the first half. The balance of Essential Foods performed satisfactorily given a sustained and pleasing performance from bakeries. The International Division encountered strong headwinds. The raisin crop shortfall, significant juice concentrate cost push, volatile currencies and weak consumer demand on the African continent have significantly impacted profitability to date. The 2017 raisin crop looks reasonable, which may bolster the second half performance. Final approval from the Kenyan competition authorities for the Weetabix East Africa transaction remains outstanding. The Groceries Division was negatively affected by lower volumes consequent to softer trading conditions, increased competition and significant cost push inflation. The high base-effect of beverages in the prior year, due to the extremely hot summer season, was not repeated this year. Pleasingly, the new Weet-Bix capacity expansion has been commissioned which bodes well for accelerated growth. Manufacturing consolidation, cost and an efficiency focus continues to make progress. The outlook for the second half of the financial year to 30 September 2017 should reflect an improved performance due to: - anticipated improvement of maize profitability; - satisfactory raisin crop; - new Weet-Bix capacity coming on-stream; - the commissioning of the Aeroton bakery upgrade; - bakeries in the Western Cape regaining momentum; and - cost respite on key inputs. The Company remains committed to the planned fixed capital investment program, acquisitive growth, sustained cost and efficiency focus and investing in its power brands. This is in keeping with the Strategy of Realising Potential towards 2020. Pioneer Foods is set to recover from the external vagaries experienced in the first half and will endeavour to perform satisfactorily for the full year, abnormal circumstances notwithstanding. The financial information on which this trading update is based, has not been reviewed or reported on by the Company’s external auditors. Tyger Valley 10 February 2017 Sponsor PSG Capital Date: 10/02/2017 09:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.