Dealing in securities by directors and officers of eMedia Holdings Limited, and its major subsidiaries eMEDIA HOLDINGS LIMITED (formerly Seardel Investment Corporation Limited) (Incorporated in the Republic of South Africa) Registration number: 1968/011249/06 JSE share code: EMH IZIN: ZAE000208898 JSE share code: EMN IZIN: ZAE000209524 ("eMEDIA HOLDINGS" or the "GROUP") Dealing in securities by directors and officers of eMedia Holdings Limited, and its major subsidiaries In compliance with paragraph 3.63 of the JSE Listings Requirements, the following information is disclosed: Name of director: A S Lee Designation: Financial Director Name of company: eMedia Holdings Limited Date of grant of options: 18 November 2016 Date of acceptance: 6 December 2016 Number of securities: 1 707 390 eMedia Holdings N ordinary shares Option strike price: R4.97 (10% discount to the 20 day VWAP) Value of transaction: R8 485 728.30 Vesting date of options: 31 December 2019 Number of securities: 569 130.00 Vesting date of options: 31 December 2020 Number of securities: 569 130.00 Vesting date of options: 31 December 2021 Number of securities: 569 130.00 Nature of transaction: Management options issued on a net settled basis in accordance with the company’s remuneration policy. Nature of interest: Direct beneficial Clearance to deal obtained: Yes Name of director: M G Rosin Designation: Non-Executive Director and Group COO (eMedia Holdings) Name of company: Sabido Properties (Pty) Ltd Date of grant of options: 18 November 2016 Date of acceptance: 6 December 2016 Number of securities: 2 586 190 eMedia Holdings N ordinary shares Option strike price: R4.97 (10% discount to the 20 day VWAP) Value of transaction R12 853 367.30 Vesting date of options: 31 December 2019 Number of securities: 862 063.33 Vesting date of options: 31 December 2020 Number of securities: 862 063.33 Vesting date of options: 31 December 2021 Number of securities: 862 063.33 Nature of transaction: Management options issued on a net settled basis in accordance with the company’s remuneration policy. Nature of interest: Direct beneficial Clearance to deal obtained: Yes Name of director: M Davids Designation: Executive Director Name of company: e.tv (Pty) Ltd Date of grant of options: 18 November 2016 Date of acceptance: 6 December 2016 Number of securities: 565 210 eMedia Holdings N ordinary shares Option strike price: R4.97 (10% discount to the 20 day VWAP) Value of transaction R2 809 093.70 Vesting date of options: 31 December 2019 Number of securities: 188 403.33 Vesting date of options: 31 December 2020 Number of securities: 188 403.33 Vesting date of options: 31 December 2021 Number of securities: 188 403.33 Nature of transaction: Management options issued on a net settled basis in accordance with the company’s remuneration policy. Nature of interest: Direct beneficial Clearance to deal obtained: Yes Name of director: J Dayaljee Designation: Executive Director Name of company: e.tv (Pty) Ltd and e.SAT TV (Pty) Ltd Date of grant of options: 18 November 2016 Date of acceptance: 6 December 2016 Number of securities: 532 390 eMedia Holdings N ordinary shares Option strike price: R4.97 (10% discount to the 20 day VWAP) Value of transaction R2 645 978.30 Vesting date of options: 31 December 2019 Number of securities: 177 463.33 Vesting date of options: 31 December 2020 Number of securities: 177 463.33 Vesting date of options: 31 December 2021 Number of securities: 177 463.33 Nature of transaction: Management options issued on a net settled basis in accordance with the company’s remuneration policy. Nature of interest: Direct beneficial Clearance to deal obtained: Yes Name of director: J Van der Merwe Designation: Group Company Secretary Name of company: eMedia Holding Limted Date of grant of options: 18 November 2016 Date of acceptance: 6 December 2016 Number of securities: 134 320 eMedia Holdings N ordinary shares Option strike price: R4.97 (10% discount to the 20 day VWAP) Value of transaction R667 570.40 Vesting date of options: 31 December 2019 Number of securities: 44 773.33 Vesting date of options: 31 December 2020 Number of securities: 44 773.33 Vesting date of options: 31 December 2021 Number of securities: 44 773.33 Nature of transaction: Management options issued on a net settled basis in accordance with the company’s remuneration policy. Nature of interest: Direct beneficial Clearance to deal obtained: Yes All options were issued off market. Johannesburg 7 December 2016 Sponsor Investec Bank Date: 07/12/2016 04:00:00 Produced by the JSE SENS Department. 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