Notification and public disclosure of transactions British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Nicandro Durante 2 Reason for the notification a) Position/status Chief Executive b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI N/A 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Transaction 1 a) Description of the financial instrument, type of Ordinary shares of 25p each instrument Identification code GB0002875804 b) Nature of the transaction Acquisition of shares as a result of the reinvestment of dividend income by the Trustee of the British American Tobacco Employee Share Ownership Plan. c) Price(s) and volume(s) Price(s) Volume(s) £49.367658 20 d) Aggregated information - Aggregated volume 20 - Price £49.367658 e) Date of the transaction 2016-09-28 f) Place of the transaction London Stock Exchange (XLON) Transaction 2 a) Description of the financial instrument, type of Ordinary shares of 25p each instrument Identification code GB0002875804 b) Nature of the transaction Acquisition of shares as a result of the reinvestment of dividend income by Computershare Company Nominees Limited as administrator of the Company’s vested share account. c) Price(s) and volume(s) Price(s) Volume(s) £49.367658 559 d) Aggregated information - Aggregated volume 559 - Price £49.367658 e) Date of the transaction 2016-09-28 f) Place of the transaction London Stock Exchange (XLON) Name of officer of issuer responsible for making notification: Bridget Creegan Date of notification: 3 October 2016 3 October 2016 Sponsor: UBS South Africa (Pty) Ltd Date: 03/10/2016 03:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.