Acceptance of awards FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 (“Company” or “Famous Brands”) Grant and Acceptance of Share Incentive Scheme Awards by Directors In compliance with section 3.63 to 3.66 of the Listings Requirements of the JSE Limited (“Listings Requirements”), shareholders of Famous Brands (“Shareholders”) a r e h e r e b y a d v i s e d o f the information pertaining to the awards and acceptance thereof, by executive directors of the Company and a director of a major subsidiary, of Share Appreciation Rights as well as Retention Shares awarded in terms of the rules of the Company’s Share Incentive Scheme. The following is disclosed with respect to the above: Name of director: DP Hele Company: Famous Brands Date of acceptance of award: 30 June 2016 Nature of transaction: Off-market acceptance of Share Appreciation Rights and Retention shares. Class of securities: Grants in respect of ordinary shares Number of shares: (1) 11,571 Share Appreciation Rights (2) 3,548 Retention Shares Strike price: (1) 11325.00 cents per Share Appreciation Right (2) 11325.00 cents per Retention Share Grant vesting date: 1 November 2018, 2019 and 2020 Total value of transaction: (1) R1,310,415.75 (2) R401,811.00 Nature and extent of Direct beneficial director’s interest in the transaction: Name of director: K Ntlha Company: Famous Brands Date of acceptance of award: 30 June 2016 Nature of transaction: Off-market acceptance of Share Appreciation Rights and Retention shares. Class of securities: Grants in respect of ordinary shares Number of shares: (1) 8,022 Share Appreciation Rights (2) 2,674 Retention Shares Strike price: (1) 11325.00 cents per Share Appreciation Right (2) 11325.00 cents per Retention Share Grant vesting date: 1 November 2018, 2019 and 2020 Total value of transaction: (1) R908,491.50 (2) R302,830.50 Nature and extent of Direct beneficial director’s interest in the transaction: Name of director: NS Richards Company: Famous Brands Management Company (Pty) Ltd Date of acceptance of award: 30 June 2016 Nature of transaction: Off-market acceptance of Share Appreciation Rights and Retention shares. Class of securities: Grants in respect of ordinary shares Number of shares: (1) 8,567 Share Appreciation Rights (2) 2,499 Retention Shares Strike price: (1) 11325.00 cents per Share Appreciation Right (2) 11325.00 cents per Retention Share Grant vesting date: 1 November 2018, 2019 and 2020 Total value of transaction: (1) R970,212.75 (2) R283,011.75 Nature and extent of Direct beneficial director’s interest in the transaction: Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements and the above trades were done off market. Midrand 04 July 2016 Sponsor The Standard Bank of South Africa Limited Date: 04/07/2016 05:28:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.