Notification of transactions of directors British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notifications made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The Company was notified on 7 April 2016 by the trustee of the British American Tobacco Employee Share Ownership Plan that on 6 April 2016 the following Executive Directors and other persons discharging managerial responsibilities (together the “Participants”) had purchased ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) by way of the Partnership Share Scheme at a price of 4,104.50 pence per Share. The number of Shares purchased by each Participant are as follows: Participant British American Tobacco Shares Purchased N Durante 4 J B Stevens 4 J B Abelman 4 G Giordano 3 T L Marroco 4 J Vandermeulen 4 2. The Company was notified on 7 April 2016 by the trustee of the British American Tobacco International Employee Share Ownership Plan (the “Plan”) (the “Trustee”) that on 4 April 2016 awards of Shares made under the 2013 International Share Reward Scheme (“ISRS”) had vested and, in accordance with the rules of the Plan, the Trustee had transferred accrued dividend shares to the person discharging managerial responsibilities as follows: Participant Shares Dividend No. of Price at Net No. of vested under Shares Shares which Shares 2013 ISRS Transferred sold Shares sold acquired Award (pence) J B Abelman 71 5 0 N/A 76 3. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following persons discharging managerial responsibilities was as follows: Participant Total Beneficial and Family Interests following this Notification N Durante 280,862 (including 76,575 Deferred Shares) J B Stevens 106,331 (including 50,556 Deferred Shares) J B Abelman 43,416 (including 13,215 Deferred Shares) G Giordano 40,706 (including 26,060 Deferred Shares) T L Marroco 24,243 (including 14,290 Deferred Shares) J Vandermeulen 17,763 (including 17,443 Deferred Shares) 8 April 2016 Sponsor: UBS South Africa (Pty) Ltd Date: 08/04/2016 05:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.