Notification of transactions British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The Company was notified on 24 March 2016 that the independent Trustee of the British American Tobacco Group Employee Trust had on 23 March 2016 released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) granted to the following Executive Director and person discharging managerial responsibilities under the 2013 Long-Term Incentive Plan (“2013 LTIP”): Participant Total No. No. of No. of No. of Price at Net No. of Shares Shares Shares Shares which of under Lapsed released sold Shares sold Shares 2013 LTIP from 2013 (pence) acquired Award LTIP Award J B Stevens 66,932 61,109 5,823 5,823 3,995.164 0 A Davy 5,028 4,526 502 242 4,001.6487 260 2. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following Executive Director and persons discharging managerial responsibility were as follows: Participant Total Beneficial and Family Interests following this Notification J B Stevens 86,771 (including 31,088 Deferred Shares) A Davy 34,940 (including 11,032 Deferred Shares) 29 March 2016 Sponsor: UBS South Africa (Pty) Ltd Date: 29/03/2016 05:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.