Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The Company has been notified that the person discharging managerial responsibilities (the “Participant”) listed below acquired ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) as a result of the reinvestment of income by his ISA Manager as follows: Date of Date of Number of Shares Price per share Participant notification Transaction Acquired (pence) 13 October 2015 5 October 2015 58 3,686.00 A Davy 13 October 2015 6 July 2015 112 3,454.50 Following these transactions, Mr Davy has a total beneficial and family interest in 37,321 Shares (including 13,673 Deferred Shares). Name of duly authorised officer of issuer responsible for making notification: G C W Cunnington Deputy Secretary Tel: 020 7845 1925 14 October 2015 Sponsor: UBS South Africa (Pty) Ltd Enquiries: Investor Relations Mike Nightingale/Rachael Brierley +44 20 7845 1180/1519 British American Tobacco Press Office Will Hill/Anna Vickerstaff +44 20 7845 2888 Date: 14/10/2015 05:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.