Notice of Dealings in Securities in terms of paragraphs 3.63 to 3.74 of the JSE Limited Listings Requirements Blue Label Telecoms Limited (Incorporated in the Republic of South Africa) (Registration number 2006/022679/06) Share code: BLU ISIN: ZAE000109088 (“Blue Label” or “the company”) NOTICE OF DEALINGS IN SECURITIES IN TERMS OF PARAGRAPHS 3.63 TO 3.74 OF THE JSE LIMITED LISTINGS REQUIREMENTS In compliance with paragraph 3.63 – 3.74 of the JSE Listing Requirements, the following information, is disclosed: Company: Blue Label Distribution (Pty) Ltd, a major subsidiary of Blue Label Director: Ms T Read Nature of transactions: Sale of ordinary shares on-market Nature of interests: Direct beneficial Date of transaction: 1 September 2015 Number of shares: 21 843 Price of shares: R9,9477 Total value: R217 287.61 Clearance to deal: Obtained in advance in accordance with JSE Listings Requirements Company: Blue Label Distribution (Pty) Ltd, a major subsidiary of Blue Label Director: Mr W van Reenen Nature of transactions: Sale of ordinary shares on-market Nature of interests: Direct beneficial Date of transaction: 1 September 2015 Number of shares: 57 937 Price of shares: R9,9401 Total value: R575 899.57 Clearance to deal: Obtained in advance in accordance with JSE Listings Requirements Company: Blue Label Distribution (Pty) Ltd, a major subsidiary of Blue Label Director: Ms A Ngwenya Nature of transactions: Sale of ordinary shares on-market Nature of interests: Direct beneficial Date of transaction: 2 September 2015 Number of shares: 13 198 Price of shares: R9,7721 Total value: R128 972.16 Clearance to deal: Obtained in advance in accordance with JSE Listings Requirements Sandton 4 September 2015 Sponsor: Investec Bank Limited Date: 04/09/2015 11:20:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.