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Appointment of Edcon CEO
Edcon Limited
(Incorporated in the Republic of South Africa)
(Registration No. 2007/003525/06)
Company code: BIEDC1
(“Issuer” or “Edcon”)
APPOINTMENT OF EDCON CEO
Edcon takes pleasure in announcing the appointment of Bernard (“Bernie”) Brookes as Chief
Executive Officer and a member of the Board of Edcon Holdings Limited and Edcon Limited
with effect from 30 September 2015.
Bernie has an extensive and highly successful career in retail spanning over 35 years. He
spent the first 24 years of his career in Woolworths Australia, including two to three year
projects in China, Hong Kong and India. He moved to Myer in 2006 as chief executive officer
where he was part of a buyout of the company’s department stores from Coles Myer valued
at AUS$1.3 billion and led the company to IPO in November 2010 with a market value of
over AUS$2.3 billion, finally leaving Myer in May 2015. Bernie holds a Bachelor of Arts
Diploma in Education (BA Dip Ed) from Macquarie University, Sydney and has a strong
philanthropic ethic serving both the industry and charitable endeavours through his
involvement with the World Retail Congress, the Salvation Army of Australia and various
institutions supporting cancer and other medical research.
The board has further appointed Urin Ferndale and Roanne Daniels as joint interim chief
executive officers, from the 16 August 2015 until 29 September 2015, the day before Bernie
formally joins the company. Roanne will oversee the finance and strategy related elements
of the business and Urin will oversee the rest of the business. Both are already board
members of Edcon Holdings Limited with Urin serving the company for over 16 years, all of
them on the board and currently as chief operating officer, while Roanne joined the board in
2014 having been the Bain representative within the company since 2010. Urin is already a
director of Edcon Limited while Roanne will be appointed for the duration of her tenure.
Jurgen Schreiber is remaining on the board as vice chairman ensuring a smooth transition at
an important time for the company.
Edcon chairman Dwight Poler, said: “We are very pleased to have Bernie joining the team.
He has significant experience not only in apparel retailing in the southern hemisphere but
also specifically department stores and emerging markets.”
30 July 2015
Debt Sponsor
Rand Merchant Bank (A division of FirstRand Bank Limited)
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