Dealing in securities by a director ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies”) DEALING IN SECURITIES BY A DIRECTOR Shareholders are referred to the announcement released on SENS on 2 April 2013 wherein shareholders were advised that Ryan Otto (“Otto”) had entered into a zero-cost collar hedge, in respect of in aggregate 4 500 000 Ellies shares, which zero-cost collar hedge would settle in 5 equal tranches of 900 000 Ellies shares each, monthly from 26 March 2015 to 27 July 2015 (each referred to in this paragraph as a “settlement date”), each option in respect thereof having a put strike price of R8.95 and, in respect of the settlement date of 27 July 2015, a call strike price of R11.01 (referred to in this paragraph as the “Otto collar”). As the share price of Ellies shares at the settlement date of 27 July 2015 was less than the put strike price of R8.95, the Otto collar in respect of that settlement date was automatically settled off-market by the retention of in aggregate 900 000 Ellies shares by the relevant counterparty under the Otto collar (which held them pursuant to a pledge and securities loan arrangement) and payment to Otto in cash of the put strike price, being in aggregate R8 055 000.00. 28 July 2015 Sponsor Java Capital Date: 28/07/2015 05:38:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.