Exercise of Options and Sale of Shares by a Director and a Director of a Major Subsidiary TASTE HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration number 2000/002239/06) Share code: TAS ISIN: ZAE000081162 (“Taste”) EXERCISE OF OPTIONS AND SALE OF SHARES BY A DIRECTOR AND A DIRECTOR OF A MAJOR SUBSIDIARY In compliance with paragraphs 3.63 to 3.74 (both inclusive) of the Listings Requirements of JSE Limited, the following is disclosed: Name of director: Mr Carlo Gonzaga Company: Taste Holdings Limited Nature of the transaction: On market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 20 July 2015 Option strike price: R0.43 Number of securities: 613 112 Selling price per security: R4.72 Total value of transaction: R2 893 888.64 Name of director: Mr Arvid Smedsrud Company: Buon Gusto Cuisine Proprietary Limited, a major subsidiary of Taste Nature of the transaction: On market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 20 July 2015 Option strike price: R0.43 Number of securities: 240 000 Selling price per security: R4.72 Total value of transaction: R1 132 800.00 Johannesburg 22 July 2015 Sponsor Merchantec Capital Date: 22/07/2015 03:40:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.