Dealings in securities by directors of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) DEALINGS IN SECURITIES BY DIRECTORS OF THE COMPANY Shareholders are referred to the announcement dated 17 June 2015 in which the company announced that, inter alia, it was undertaking a rights offer to Ellies shareholders for a maximum of 181 818 182 new Ellies shares at an issue price of 110 cents each (the “rights offer”) and the subsequent announcements dated 23 June 2015, 30 June 2015 and 20 July 2015 relating thereto and are advised that, pursuant to the rights offer which closed on 17 July 2015, the following directors have followed their rights, as a result of which they have purchased the number of shares indicated against their names below. Shareholders are further advised that per the information disclosed below and notwithstanding the undertaking set out in the rights offer circular dated 30 June 2015, Malcolm Goodford followed his rights only in respect of a portion of his Ellies shares. Name of director: Elliot Salkow Transaction date: 17 July 2015 Class of securities: Ordinary shares Number of securities: 27 272 723 Price per security: R1.10 Total value of transaction: R29 999 995.30 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Ryan Otto Transaction date: 17 July 2015 Class of securities: Ordinary shares Number of securities: 9 372 029 Price per security: R1.10 Total value of transaction: R10 309 231.90 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Malcom Goodford Transaction date: 17 July 2015 Class of securities: Ordinary shares Number of securities: 80 000 Price per security: R1.10 Total value of transaction: R88 000.00 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 22 July 2015 Sponsor Java Capital Date: 22/07/2015 01:53:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.