Rights of the rights offer ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) RESULTS OF THE RIGHTS OFFER Shareholders are referred to the circular (the “circular”) dated 30 June 2015 posted to Ellies shareholders containing details of the rights offer to Ellies shareholders of a maximum of 181 818 182 new Ellies shares (“rights offer shares”) at an issue price of 110 cents each (the “rights offer”). Shareholders are advised that the rights offer closed on Friday, 17 July 2015 and are further advised that, in respect of the rights offer shares, which were offered to Ellies shareholders and/or their renouncees, a total of 74 509 928 new Ellies shares, being 40.98% of the rights offer shares, were applied for in terms of the rights offer. Applications included excess applications for 19 053 Ellies shares, all of which will be allocated. The rights offer was partially underwritten by Mazi Capital Proprietary Limited (“Mazi”). Mazi followed its rights in terms of the rights offer and subscribed for 36 277 471 new Ellies shares. In addition, Mazi will subscribe for 87 840 909 new Ellies shares pursuant to its underwriting obligation. Accordingly, Ellies will issue 167 100 837 new Ellies shares, representing 91.91% of the rights offer shares. Dematerialised shareholders who have subscribed for rights offer shares will have their accounts debited and updated by their Central Securities Depository Participant/ broker on Monday, 20 July 2015. Share certificates will be posted to certificated shareholders who subscribed for right offer shares on Monday, 20 July 2015. Following the issue of 167 100 837 new Ellies shares pursuant to the rights offer, the total issued share capital of the company will increase to 620 158 235 ordinary shares. 20 July 2015 Joint corporate advisor, joint transaction sponsor and Joint corporate advisor and joint sponsor transaction sponsor Java Capital Standard Bank Date: 20/07/2015 05:44:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.