Dealings in securities by directors DISTELL GROUP LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1988/005808/06) ISIN: ZAE000028668 Share Code: DST (“Distell”) DEALINGS IN SECURITIES BY DIRECTORS Executive directors of Distell and directors of Distell Limited (a major subsidiary of Distell) accepted share appreciation rights (“SARs”)in respect of Distell ordinary shares on 23 March 2015 at a grant price of R152.00 per SAR, which is based on the closing price of Distell shares on 20 March 2015. COMPANY NUMBER OF TOTAL VALUE OF NATURE OF SARS TRANSACTION INTEREST DM Hegland Distell 17 400 R2 644 800 Direct Limited beneficial LC Verwey Distell 48 450 R7 364 400 Direct Limited beneficial The SARs may be exercised as follows: - up to one third of the SARs may be exercised on or after the third anniversary of the date of grant; - up to two thirds of the SARs may be exercised on or after the fourth anniversary of the date of grant, to the extent that they have not been exercised previously; - all of the SARs may be exercised on or after the fifth anniversary of the date of grant, to the extent that they have not been exercised previously; and - all SARs must be exercised by the seventh anniversary of the date of grant. Clearance for the above transactions has been obtained, and all transactions were completed off market. Stellenbosch 15 May 2015 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 15/05/2015 12:34:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.