Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The Company was notified on 11 May 2015 of the following change in the interests in ordinary shares of British American Tobacco p.l.c. in respect of the person discharging managerial responsibility (the “Participant”) arising from the purchase of ordinary shares at a price of 3,587.359 pence per ordinary share on 8 May 2015 through the Company’s Dividend Reinvestment Plan (the “DRIP”): Number of Ordinary Total Beneficial and Family interests following this Participant Shares Acquired per Final Notification Dividend J Vandermeulen 3 10,584 (including 10,397 Deferred Shares*) * Of the 10,397 Deferred Shares referred to under Total Beneficial Interests for Mr Vandermeulen, a total of 2,725 Deferred Shares will be cash settled by the Company. 12 May 2015 Sponsor: UBS South Africa (Pty) Ltd Date: 12/05/2015 05:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.