Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The Company was notified on 7 May 2015 by the trustee of the British American Tobacco Employee Share Ownership Plan that on 6 May 2015 the following executive directors and other persons discharging managerial responsibilities (together the “Participants”) had purchased ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) by way of the Partnership Share Scheme at a price of 3,585.5 pence per Share. The number of Shares purchased by each Participant are as follows: Participant British American Tobacco Total Beneficial and Family Interests Shares Purchased following this Notification 261,807 (including 72,363 N Durante 5 Deferred Shares) 120,252 (including 48,167 J B Stevens 4 Deferred Shares) 34,659 (including 7,613 J B Abelman 4 Deferred Shares) 31,372 (including 22,942 G Giordano 4 Deferred Shares) 19,930 (including 9,415 T L Marroco 4 Deferred Shares) 10,581 (including 10,397 J Vandermeulen 4 Deferred Shares*) * Of the 10,397 Deferred Shares referred to under Total Beneficial and Family Interests for Mr Vandermeulen, a total of 2,725 Deferred Shares will be cash settled by the Company. 8 May 2015 Sponsor: UBS South Africa (Pty) Ltd Date: 08/05/2015 01:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.