Wrap Text
MillerCoors delivers 4.4% first quarter underlying net income growth
SABMiller plc
JSEALPHA CODE: SAB
ISIN CODE: SOSAB
ISIN CODE: GB0004835483
MILLERCOORS DELIVERS 4.4% FIRST QUARTER UNDERLYING NET INCOME GROWTH
Miller Lite Gained Share of Segment for Second Straight Quarter
May 7, 2015 (London and Denver) – SABMiller plc (LN:SAB; OTC:SABMRY) and Molson Coors Brewing
Company (NYSE: TAP; TSX: TPX) reported that MillerCoors first quarter underlying net income grew
4.4 percent versus the same period in the prior year to $304.6 million. This income growth was driven by
higher net pricing, positive sales mix and strong cost control.
“In the first quarter, we continued to grow our largest Above Premium brands while also making strides
toward restoring growth to our Premium Lights,” said Tom Long, MillerCoors Chief Executive Officer. “In
the coming months, we’ll continue to bolster Miller Lite’s success with a new national advertising
campaign, and we’ll execute a holistic refresh of Coors Light that will extend across all consumer touch
points, starting with new packaging that emphasizes its ‘Born in the Rockies’ heritage. We’ll continue to
win in Above Premium by amplifying and expanding our higher-margin offerings like Redd’s, Blue Moon
and Leinenkugel’s Shandy portfolio as we head into the summer selling season.”
First Quarter Highlights
Unless otherwise indicated, all amounts are in U.S. dollars and calculated in accordance with accounting
principles generally accepted in the U.S. (U.S. GAAP). All share references are per A.C. Nielsen.
Percentages are versus the prior year comparable period and include MillerCoors operations in the U.S.
and Puerto Rico.
o Underlying net income, a non-GAAP measure, increased 4.4 percent to $304.6 million.
o Total net sales decreased 0.9 percent to $1.775 billion.
o Domestic net revenue per barrel, excluding contract brewing and company-owned distributor
sales, increased 1.6 percent.
o Total cost of goods sold (COGS) per barrel increased 0.7 percent.
o Domestic sales-to-retail volume (STRs) decreased 2.7 percent.
o Domestic sales-to-wholesalers volume (STWs) decreased 2.5 percent.
Brand Highlights for the First Quarter
The MillerCoors Premium Light portfolio STRs declined low-single digits, in part due to industry softness in
the first two months of the quarter.
Miller Lite declined low-single digits but gained share of the Premium Light segment in the first quarter.
The brand continues to benefit from its graphic design overhaul, executed last year and inspired by the
Original Lite Can. In January, the brand launched its “Liquid Pride” television campaign to reinforce the
quality story behind its pilsner roots, which will continue to air through the summer. The brand will release
new television advertising in May designed to further leverage Miller Lite’s authenticity and sessionability.
In addition, Miller Lite has begun releasing cans with unique designs linked to local events, like the South
by Southwest festival in Austin, Texas, and NASCAR races in local markets.
Coors Light declined low-single digits for the first quarter, but achieved a 90 basis point trend improvement
versus the fourth quarter 2014. In the first quarter, Coors Light began to execute a brand overhaul that will
emphasize its Rocky Mountain Refreshment. The overhaul began with the rollout of a new can design in
late March and will continue through July. The brand debuted new national television advertising in March
designed to emphasize Coors Light’s unique refreshment and will launch additional television advertising
in June. The brand re-introduced its summer line extension, Coors Light Citrus Radler, in April.
The MillerCoors Above Premium portfolio STRs declined low-single digits in the first quarter, driven by
launch volumes of Miller Fortune in the prior year. Excluding Miller Fortune, STRs in the segment grew
low-single digits. The Redd’s Franchise is the fastest-growing flavored malt beverage (FMB) in the
category in 2015, accelerating to double digits in the first quarter. In March the brand introduced its newest
flavor, Redd’s Green Apple, which is off to a promising start; and Redd’s Wicked Apple, introduced just last
year, captured the most share of any FMB in the Above Premium segment. The brand will continue to
draw new consumers to the segment with unique flavors like Redd’s Wicked Mango, which also was
introduced in March. Smith & Forge gained share of segment in the first quarter, and though it was only
introduced last year, it is the number three cider brand in the segment by volume, according to Nielsen.
The Blue Moon franchise accelerated to mid-single digits in the first quarter. The Blue Moon Brewing
th
Company is celebrating its 20 anniversary in 2015 and announced that it will open a new brewery in
Denver’s River North district next year. Blue Moon seasonal volumes grew double digits in the first quarter,
driven by the success of the spring seasonal, First Peach Ale. The brand launched its summer seasonal,
Summer Honey Wheat, on April 1. Jacob Leinenkugel Brewing Company achieved high-single digit growth
in the first quarter, aided by double digit growth of Leinenkugel’s Summer Shandy. Also in March, the
brand released its newest offering, Grapefruit Shandy, to capitalize on a grapefruit beer market that grew
triple digits in 2014, and it is off to a strong start. Leinenkugel’s will support its shandy portfolio with
national television advertising that will air in May.
Coors Banquet grew mid-single digits for the first quarter. In the first quarter, the brand’s “stubby” heritage
bottle was expanded into 12-packs, 18-packs and 20-packs nationwide. This year, Banquet will introduce
four new classic can designs that will emphasize the brand’s heritage and authenticity. The brand released
national advertising to further leverage those concepts in March.
The MillerCoors Below Premium portfolio declined mid-single digits, driven by high-single digit declines of
Keystone Light and Milwaukee’s Best. This is attributable primarily to a reduction in national marketing
investment on Keystone Light and the underperformance of Milwaukee’s Best Light.
Miller High Life declined low-single digits in the first quarter, sustaining a trend improvement versus recent
years. The brand will continue its “I Am Rich,” advertising campaign, and will introduce its American Artist
Series in May, featuring limited edition packaging with original artist illustrations. Steel Reserve grew high-
single digits in the first quarter, due in large part to the success of the Steel Reserve Alloy Series, the
brand’s line of flavored malt beverages. To satisfy the economy drinkers’ desire for more flavorful choices,
the Alloy Series added Margarita and Hard Pineapple flavors in the first quarter.
Financial Highlights for the First Quarter
Domestic net revenue per barrel grew 1.6 percent as a result of favorable net pricing and positive sales
mix.
Total company net revenue per barrel, including contract brewing and company-owned distributor sales,
increased 1.5 percent. Third-party contract brewing volumes were down 1.0 percent.
Total COGS per barrel increased 0.7 percent, driven by brewery inflation, higher costs associated with
brand innovation and lower fixed cost absorption due to lower volumes. Unfavorability was partially offset
by lower costs on malt and fuel, as well as by supply chain cost savings.
Marketing, general and administrative costs decreased by 2.3 percent, driven by lower general and
administrative costs, partially offset by higher marketing investment than the prior year comparable
quarter.
MillerCoors achieved cost savings of $15 million in the first quarter, primarily related to procurement
savings, logistics and brewery efficiencies.
Depreciation and amortization expenses for MillerCoors in the first quarter were $76.7 million, and
additions to tangible and intangible assets totaled $76.3 million.
There were no special items in the quarter.
###
Overview of MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an
unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing
Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller
High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers
such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and
Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its
20th Anniversary this year. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and
apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as
Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.
MillerCoors also offers pioneering new brands such as the Redd’s franchise, Redd’s Wicked and Smith &
Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an
uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.
MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at
MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
Overview of SABMiller
SABMiller plc is in the beer and soft drinks business. We are the world's second largest brewing company
and are one of the world's largest bottlers of Coca-Cola drinks. We also produce a portfolio of wholly-
owned soft drinks brands. We are a FTSE-20 company, with shares trading on the London Stock
Exchange, and we have a secondary listing on the Johannesburg stock exchange. We operate in more
than 80 countries with around 70,000 employees. The group's brand portfolio includes leading local
brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter
(Australia) and Tyskie (Poland) as well as global brands such as Pilsner Urquell, Peroni Nastro Azzurro,
Miller Genuine Draft and Grolsch. Every minute of every day, more than 140,000 bottles of SABMiller beer
are sold.
In the year ended 31 March 2014, the group sold 318 million hectoliters of lager, soft drinks and other
alcoholic beverages, generating group net producer revenue of US$26,719 million and EBITA of US$6,453
million.
Further information is also available on:
www.sabmiller.com
www.facebook.com/sabmiller
www.twitter.com/sabmiller
www.youtube.com/sabmiller
Overview of Molson Coors
Molson Coors Brewing Company is one of the world’s largest brewers. The Company’s operating
segments include Canada, the United States, Europe, and Molson Coors International (MCI). The
Company has a diverse portfolio of owned and partner brands, including signature brands Carling, Coors
Banquet, Coors Light, Molson Canadian and Staropramen. Molson Coors is listed on the 2014/2015 Dow
Jones Sustainability World Index (W1SGITRD), the most recognized global benchmark of sustainability
among global corporations. For more information on Molson Coors Brewing Company, visit the company’s
website, www.molsoncoors.com.
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities
laws, and language indicating trends, such as “anticipated” and “expected.” It also includes financial
information, of which, as of the date of this press release, the Companies’ independent auditors have not
completed their audit. Although the Companies believe that the assumptions upon which their respective
financial information and their respective forward-looking statements are based are reasonable, they can
give no assurance that these assumptions will prove to be correct. Important factors that could cause
actual results to differ materially from the Companies’ projections and expectations are disclosed in Molson
Coors’ filings with the Securities and Exchange Commission or in SABMiller’s annual report and accounts
for the year ended March 31, 2014, and in other documents which are available on SABMiller’s website at
www.sabmiller.com. These factors include, among others, changes in consumer preferences and product
trends; price discounting by major competitors; failure to realize anticipated results from cost saving
initiatives; and increases in costs generally. All forward-looking statements in this press release are
expressly qualified by such cautionary statements and by reference to the underlying assumptions.
Neither SABMiller nor Molson Coors undertakes to update forward-looking statements relating to their
respective businesses, whether as a result of new information, future events or otherwise. You should not
place undue reliance on any forward-looking statement. Neither SABMiller nor Molson Coors accepts any
responsibility for any financial information contained in this press release relating to the business or
operations or results or financial condition of the other or their respective groups.
Contacts
For further information, please contact:
SABMiller
Tel: +44 20 7659 0100 / 414 931 2000
Richard Farnsworth Media Relations, SABMiller Mob: +44 207 659 0188
Gary Leibowitz Investor Relations, SABMiller Mob: +44 771 742 8540
Molson Coors
Colin Wheeler Media Relations, Molson Coors 303 927 2443
Dave Dunnewald Investor Relations, Molson Coors 303 927 2334
MillerCoors Results and Related Reconciliations
The table below reconciles net income attributable to MillerCoors, reported in accordance with U.S. GAAP
as used for inclusion within Molson Coors reported results, to MillerCoors EBITA as used for inclusion
within SABMiller’s reported results in accordance with IFRS as adopted by the European
Union. Underlying net income and EBITA are non-GAAP measures. Management of both companies
believes that underlying net income and EBITA provide shareholders with a useful basis for assessing the
profit performance of MillerCoors. There are limitations to using non-GAAP financial measures, including
the difficulty associated with comparing companies that use similarly named non-GAAP measures whose
calculations may differ between companies.
Three Months Ended
Mar 31, Mar 31,
(In millions of $US) 2015 2014
U.S. GAAP: Net Income $ 304.6 $ 291.2
Attributable to MillerCoors
Plus: Special/Exceptional Items¹ - 0.7
Non-GAAP Underlying Net
Income $ 304.6 $ 291.9
Adjustments to IFRS Underlying
2
EBITA-Reported 40.6 24.0
Restatement Adjustments to IFRS
3
Underlying EBITA – Restated - 3.5
IFRS: MillerCoors underlying $ 345.2 $ 319.4
earnings before interest, taxes and
amortization before exceptional
4
items (EBITA )
Percent change versus prior year 8.1%
MillerCoors underlying EBITA
4
Restated
1
Prior year Special/Exceptional items include restructuring related costs.
2
GAAP Underlying net income to IFRS EBITA adjustments relate to differing treatment of
step-up depreciation, pension, post-retirement benefits, consolidation of container joint
ventures, share-based compensation and certain special items between U.S. GAAP and
IFRS. Amortization of intangible assets, interest, taxes and non-controlling interest have
been removed to arrive at Underlying EBITA.
3
With effect from April 1, 2014, SABMiller adopted IFRS 10, “Consolidated Financial
Statements.” The accounting standard has been applied retrospectively and results have
been restated for SABMiller’s fiscal year ended March 31, 2014.
4
EBITA-Earnings Before Interest, Taxes, and Amortization, excluding exceptional items.
MILLERCOORS LLC
RESULTS OF OPERATIONS
(VOLUMES IN THOUSANDS, DOLLARS IN MILLIONS $US)
(UNAUDITED)
U.S. GAAP
Three Months Ended
Mar 31, Mar 31,
2015 2014
Total STW volume in
barrels 13,721 14,051
Sales $ 2,025.8 $ 2,050.1
Excise taxes (251.2) (259.7)
Net sales 1,774.6 1,790.4
Cost of goods sold (1,076.2) (1,094.1)
Gross profit 698.4 696.3
Marketing, general and
administrative expenses (389.1) (398.1)
Special items, net - (0.7)
Operating income 309.3 297.5
Interest income (expense),
net (0.3) (0.3)
Other income (expense),
net 1.3 0.3
Income before income
taxes and non-controlling
interests 310.3 297.5
Income taxes (1.1) (1.9)
Net income 309.2 295.6
Net income attributable to
non-controlling interests (4.6) (4.4)
Net income attributable
to MillerCoors LLC $ 304.6 $ 291.2
Sponsor: J.P. Morgan Equities South Africa (Pty) Ltd
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