Dealings in securities by directors and an associate Woolworths Holdings Limited (Incorporated in the Republic of South Africa) (Registration number 1929/001986/06) Share code: WHL ISIN: ZAE000063863 ("Woolworths") DEALINGS IN SECURITIES BY DIRECTORS AND AN ASSOCIATE Shareholders are referred to the announcement released on SENS on 25 September 2014 regarding zero-cost collar hedging transactions that were entered into by Sam Ngumeni and Zyda Rylands on 23 September 2014 ("the collar"). The call options within the zero-cost collar are now due, and since the current share price exceeds the option strike price on the call options, shareholders are advised that Sam Ngumeni and Zyda Rylands have concluded transactions in relation to their options sold and the corresponding Woolworths shares held. This has resulted in the disposal of the affected shares and Sam Ngumeni and Zyda Rylands receiving the amount of the strike price under the options. The obligations under the options have terminated. Director : Sam Ngumeni Company : Woolworths Holdings Limited Nature of the transaction : Sale of ordinary shares and termination of the collar Date of transaction: : 24 April 2015 Number of shares sold : 225,988 Call strike price : R81.29 Value of transaction : R18 370 564.52 On market/off market : Off market Nature of interest : Direct beneficial Clearance obtained : Yes Director : Zyda Rylands Company : Woolworths Holdings Limited Nature of the transaction : Sale of ordinary shares and termination of the collar Date of transaction: : 24 April 2015 Number of shares sold : 496,085 Call strike price : R81.29 Value of transaction : R40 326 749.65 On market/off market : Off market Nature of interest : Direct beneficial Clearance obtained : Yes Associate of a Director : The Zyda Rylands Family Trust Director : Zyda Rylands Company : Woolworths Holdings Limited Nature of the transaction : Sale of ordinary shares and termination of the collar Date of transaction: : 24 April 2015 Number of shares sold : 35,253 Call strike price : R81.29 Value of transaction : R2 865 716.37 On market/off market : Off market Nature of interest : Indirect beneficial Clearance obtained : Yes Cape Town 29 April 2015 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 29/04/2015 04:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.