Acceptance Of Allocated Phantom Share Rights In Terms Of The Pioneer Foods Equity Settled Phantom Share Plan Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company”) ACCEPTANCE OF ALLOCATED PHANTOM SHARE RIGHTS IN TERMS OF THE PIONEER FOODS EQUITY SETTLED PHANTOM SHARE PLAN, EXERCISE OF PHANTOM SHARE RIGHTS BY A DIRECTOR AND DEALING IN THE COMPANY’S SHARES BY A DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Listings Requirements, the following information is disclosed: A) ACCEPTANCE OF ALLOCATED PHANTOM SHARE RIGHTS IN TERMS OF THE PIONEER FOODS EQUITY SETTLED PHANTOM SHARE PLAN 1. NAME OF DIRECTOR PM Roux COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Equity Settled Phantom Share Rights CLASS OF SECURITIES Ordinary Shares DATE OF PHANTOM SHARE RIGHT GRANT 13 February 2015 DATE OF PHANTOM SHARE RIGHT 18 February 2015 ACCEPTANCE PHANTOM SHARE RIGHT STRIKE PRICE 15 419 (CENTS) NUMBER OF PHANTOM SHARE RIGHTS 54 682 ALLOCATED VESTING DATES OF PHANTOM SHARE 13 February 2018; 13 February RIGHTS 2019 and 13 February 2020 PERIOD OF EXERCISE Participants have until midnight on the 6 month anniversary of the relevant vesting date during which the Phantom Share Rights can be exercised NATURE OF TRANSACTION Acceptance of Phantom Share Rights in terms of the Pioneer Foods Equity Settled Phantom Share Plan (Off-market transaction) NATURE AND EXTENT OF INTEREST IN THE TRANSACTION Direct, Beneficial 2. NAME OF DIRECTOR JA Jacobs COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive – Company Secretary TYPE OF SECURITIES Equity Settled Phantom Share Rights CLASS OF SECURITIES Ordinary Shares DATE OF PHANTOM SHARE RIGHT GRANT 13 February 2015 DATE OF PHANTOM SHARE RIGHT 18 February 2015 ACCEPTANCE PHANTOM SHARE RIGHT STRIKE PRICE 15 419 (CENTS) NUMBER OF PHANTOM SHARE RIGHTS 14 882 (1) ALLOCATED 1 688 (2) VESTING DATES OF PHANTOM SHARE 13 February 2018; 13 February RIGHTS 2019 and 13 February 2020 (1) 13 February 2020 (2) PERIOD OF EXERCISE Participants have until midnight on the 6 month anniversary of the relevant vesting date during which the Phantom Share Rights can be exercised NATURE OF TRANSACTION Acceptance of Phantom Share Rights in terms of the Pioneer Foods Equity Settled Phantom Share Plan (Off-market transaction) NATURE AND EXTENT OF INTEREST IN Direct, Beneficial THE TRANSACTION Notes: i) Clearance to deal in these Phantom Share Rights was obtained in accordance with Rule 3.66 of the JSE Listings Requirements. ii) 50% of the Phantom Share Rights will vest in 3 tranches of 33.33% each on the vesting dates specified above. iii) 50% of the Phantom Share Rights will vest in 3 tranches of 33.33% on the vesting dates specified above, subject to a formula based on the compound growth of the Company’s headline earnings per share from the financial year prior to the date of grant of the Phantom Share Rights to the financial year prior to the date of exercise. iv) The 1 688 Phantom Share Rights granted to JA Jacobs in terms of the Black Management Share Incentive Scheme will vest in one tranche on 13 February 2020. v) The total number of Pioneer Foods shares that will be issued to the directors pursuant to the exercise of the Phantom Share Rights will be determined according to a formula based on the growth in the share price of Pioneer Foods from the date of grant of the Phantom Share Rights to the date of exercise. Accordingly, the total number of shares and monetary value thereof will only be determined at a future date. vi) An additional SENS announcement will be made upon the exercise of the Phantom Share Rights by each director disclosing the exact number of shares issued and the monetary value thereof in accordance with the JSE Listings Requirements. B) EXERCISE OF PHANTOM SHARE RIGHTS BY A DIRECTOR NAME OF DIRECTOR LR Cronje COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 18 February 2015 CENTS PER SHARE 15 937 NUMBER OF SECURITIES TRANSACTED 18 293 TOTAL RAND VALUE OF SECURITIES R2 915 355.41 NATURE OF TRANSACTION Taken delivery of ordinary shares through the exercise of Phantom Share Rights (off- market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Clearance to deal in these shares was obtained in accordance with rule 3.66 of the JSE Listings Requirements. Shareholders are referred to the SENS announcement dated 11 February 2015 relating to the exercise of Phantom Share Rights by Mr PM Roux and Ms JA Jacobs and are hereby advised that due to the unbundling of Quantum Foods Holdings Limited on 6 October 2014, the original strike price of the Phantom Share Rights was amended. Accordingly and for the avoidance of doubt, the actual number of Pioneer Foods shares received that should have been disclosed for Mr PM Roux was 165 801 and for Ms JA Jacobs was 9 058. C) DEALING IN THE COMPANY’S SHARES BY A DIRECTOR AND THE COMPANY SECRETARY 1. NAME OF DIRECTOR LR Cronje COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 17 February 2015 (1) 18 February 2015 (2) CENTS PER SHARE 16 000 (1) 15 800 (2) NUMBER OF SECURITIES TRANSACTED 5 335 (1) 13 665 (2) TOTAL RAND VALUE OF SECURITIES R853 600.00 (1) R2 159 070.00 (2) NATURE OF TRANSACTION Disposal of ordinary shares (on-market) as a result of the delivery of ordinary shares relating to the exercise of phantom share rights (off- market) as announced on 23 January 2015 NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR JA Jacobs COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive – Company Secretary TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 12 February 2015 (1),(2)&(3) 18 February 2015 (4)&(5) CENTS PER SHARE 14 310 (1) 14 312 (2) 14 315 (3) 15 900 (4) 15 905 (5) NUMBER OF SECURITIES TRANSACTED 216 (1) 100 (2) 760 (3) 4 624 (4) 602 (5) TOTAL RAND VALUE OF SECURITIES R30 909.60 (1) R14 312.00 (2) R108 794.00 (3) R735 216.00 (4) R95 748.10 (5) NATURE OF TRANSACTION Disposal of shares to cover taxation as a result of the exercise of Phantom Share Rights (on-market) (1),(2)&(3) Disposal of ordinary shares (on-market) (4) & (5) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Clearance to deal in these shares was obtained in accordance with rule 3.66 of the JSE Listings Requirements. 20 February 2015 Bellville Sponsor PSG Capital Date: 20/02/2015 10:07:00 Produced by the JSE SENS Department. 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