Dealings in securities by directors of Ellies ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) DEALINGS IN SECURITIES BY DIRECTORS OF ELLIES Shareholders are advised of the following information relating to dealings in securities by directors of Ellies: Name of director: Wayne Samson Transaction date: 12 February 2015 Class of securities: Ordinary shares Number of securities: 666 000 Highest traded price per security: R1.39 Weighted average price per security: R1.30527 Lowest traded price per security: R1.30 Total value of transaction: R869 309.05 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Irwin Lipworth Transaction date: 12 February 2015 Class of securities: Ordinary shares Number of securities: 570 000 Highest traded price per security: R1.39 Weighted average price per security: R1.30524 Lowest traded price per security: R1.30 Total value of transaction: R743 989.30 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 13 February 2015 Sponsor Java Capital Date: 13/02/2015 05:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.