Dealing In The Company’s Shares By A Director Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) DEALING IN THE COMPANY’S SHARES BY A DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: NAME OF DIRECTOR LR Cronje COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 2 February 2015 (1) 3 February 2015 (2) CENTS PER SHARE High 15 655 (1) Low 15 450 (1) Average 15 550 (1) High 15 650 (2) Low 15 600 (2) Average 15 625 (2) NUMBER OF SECURITIES TRANSACTED 12 500 (1) 5 928 (2) TOTAL RAND VALUE OF SECURITIES R1 943 714.10 (1) R926 250.00 (2) NATURE OF TRANSACTION Disposal of ordinary shares (on-market) as a result of the delivery of ordinary shares relating to the exercise of phantom share rights (off- market) as announced on 23 January 2015 NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Clearance to deal in these shares was obtained in accordance with rule 3.66 of the JSE Listings Requirements. Bellville 4 February 2015 Sponsor PSG Capital Date: 04/02/2015 01:11:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.